Ideate. Create. Develop. These are the three magic words that have guided this week's Libnanie guest to soaring heights. Maria Sobh is the co-founder, COO and Chief Design & Creation Officer of The Concept, a UAE start-up company that focuses on creating sustainable and innovative solutions in aviation, hospitality, and the medical industry, to list a few. What started out as a university project among friends, The Concept has now entered into a partnership agreement with Etihad Airways to create lightweight in-flight economy food trays. The 25-year-old entrepreneur discusses her recent achievement of being featured in the Forbes Middle East 30 Under 30 list, the inception of the start-up company, the development of the NEOS Fly+ food trays for Etihad Airways, the impact of technology to create innovative and sustainable solutions, and her thoughts for a more sustainable Lebanon as the UN's emergency fuel plan comes to an end. Press play and listen to this week's Libnanie with Elie.   Connect with Mariah Sobh and The Concept: Website: https://the-concept.co/ Instagram: @the_concept_co   Connect with Elie: Instagram: @libnaniewithelie | #libnaniewithelie Facebook: https://www.facebook.com/libnaniewithelie  Website: https://www.libnanie.com    Listen to Libnanie with Elie on several podcast apps including: Spotify: https://spoti.fi/3jNSU1J  Anghami: https://bit.ly/3Cq8GGI  Apple Podcasts: https://apple.co/3hKOPKj  Google Podcasts: https://bit.ly/3CtzMN9