<p>In this episode of the <em>Insurance Producers Podcast</em>, host <strong>Cyrus Jaffery</strong> sits down with <strong>Brian Greenberg</strong> to dive deep into one of the most overlooked opportunities in the insurance industry — <strong>cross-selling life insurance</strong>.</p><p>Together, they unpack the real challenges agencies face when trying to sell life insurance, from lack of time and training to the complexities of the sales process. Brian shares <strong>insider secrets to mastering life insurance sales</strong>, the <strong>power of consistent follow-up</strong>, and why <strong>direct-to-consumer models often fail</strong> in today’s market.</p><p>They also explore how <strong>Quoteplicity</strong> is changing the game — simplifying the quoting process and helping agents <strong>unlock a new revenue stream</strong> through effortless cross-selling.</p><p>Whether you’re a seasoned producer or a growing agency, this conversation will show you how to make life insurance a natural, profitable part of your sales strategy.</p>