<p>Preston Luke went from small-town senior photographer to creator, educator, and creative director with an audience of 1M+ across Instagram and TikTok. In this conversation, Preston breaks down the practical steps behind turning your photo brand into a creator business—while staying sane and protecting your love for the craft.</p><p>We cover:</p><ul><li><p>The photographer → creator pivot (and why he paused client work to open new doors)</p></li><li><p>Content systems, editing help, and posting cadence that fueled rapid growth</p></li><li><p>Pitching and delivering for brand partners (Nikon, Adobe, SanDisk, Best Buy)</p></li><li><p>Building a business that goes beyond sessions: presets, workshops, and <strong>Slate Studios</strong></p></li><li><p>The senior-model team engine he built across 30+ school districts</p></li><li><p>Mental health, a 250-lb weight-loss journey, and taking a strategic break when growth got heavy</p></li><li><p>Confidence vs. imposter syndrome (and why “showing up” as the brand matters)</p></li></ul><p>🎧 Stick around to the end for how Preston prices seniors at the high end, the full year-round senior playbook, and why delayed posting keeps him present on shoots.</p><p>💬 <strong>AFTERCAST:</strong> Members get Preston’s tactical deep-dive on building a luxury senior offer, annual calendar, and pricing strategy. Join PHOTOCO below.</p><p>—<br>Hosted by <strong>Miles Witt Boyer</strong> &amp; <strong>Jared Mark Fincher</strong> on the <strong>Photographic Collective Podcast</strong>.</p><p><strong>Preston Luke</strong></p><ul><li><p>Website: prestonluke.com <a href="https://www.prestonluke.com/?utm_source=chatgpt.com" target="_blank" rel="noopener">Preston Luke</a></p></li><li><p>Instagram: @iamprestonluke <a href="https://www.instagram.com/iamprestonluke/?hl=en&utm_source=chatgpt.com" target="_blank" rel="noopener">Instagram</a></p></li><li><p>Presets (Desktop &amp; Mobile bundle): prestonluke.com/shop/p/preston-luke-presets-desktop-mobile <a href="https://www.prestonluke.com/shop/p/preston-luke-presets-desktop-mobile?utm_source=chatgpt.com" target="_blank" rel="noopener">Preston Luke</a></p></li><li><p>Desktop Presets (individual): prestonluke.com/shop/p/preston-luke-desktop-presets <a href="https://www.prestonluke.com/shop/p/preston-luke-desktop-presets?utm_source=chatgpt.com" target="_blank" rel="noopener">Preston Luke</a></p></li><li><p>Events / Workshops: prestonluke.com/events-1 <a href="https://www.prestonluke.com/events-1?utm_source=chatgpt.com" target="_blank" rel="noopener">Preston Luke</a></p></li><li><p>“Club Content” workshop preview (IG): instagram.com/p/C3-e2Z1OkuE/ <a href="https://www.instagram.com/p/C3-e2Z1OkuE/?hl=en&utm_source=chatgpt.com" target="_blank" rel="noopener">Instagram</a></p></li></ul><p><strong>Slate Studios (Preston’s all-white natural-light space)</strong></p><ul><li><p>Instagram: @sl8studios <a href="https://www.instagram.com/sl8studios/?hl=en&utm_source=chatgpt.com" target="_blank" rel="noopener">Instagram</a></p></li><li><p>Booking (via IG bio link): slatestudios.as.me (linked from @sl8studios bio) <a href="https://www.instagram.com/sl8studios/?hl=en&utm_source=chatgpt.com" target="_blank" rel="noopener">Instagram</a></p></li><li><p>Why “SLATE” (origin story reel): instagram.com/p/C_RfxrBsYpW/ <a href="https://www.instagram.com/p/C_RfxrBsYpW/?utm_source=chatgpt.com" target="_blank" rel="noopener">Instagram</a></p></li></ul><p><strong>PHOTOCO / Aftercast Access</strong></p><ul><li><p>Join PHOTOCO (membership + Aftercast access): mileswittboyer.com/photo <a href="https://www.mileswittboyer.com/photo?utm_source=chatgpt.com" target="_blank" rel="noopener">Miles Witt Boyer Photographic Collective</a></p></li></ul><p><strong>Subscribe to the Photographic Collective Podcast</strong></p><ul><li><p>Apple Podcasts: podcasts.apple.com/us/podcast/photographic-collective-podcast-with-miles-witt-boyer/id1586170715 <a href="https://podcasts.apple.com/us/podcast/photographic-collective-podcast-with-miles-witt-boyer/id1586170715?utm_source=chatgpt.com" target="_blank" rel="noopener">Apple Podcasts</a></p></li><li><p>Spotify: open.spotify.com/show/7iYqQmxuNvgkkkxfnkOfOl <a href="https://open.spotify.com/show/7iYqQmxuNvgkkkxfnkOfOl?utm_source=chatgpt.com" target="_blank" rel="noopener">Spotify</a></p></li></ul><p><strong>Hosts</strong></p><ul><li><p>Miles Witt Boyer (IG): @mileswittboyer <a href="https://www.instagram.com/mileswittboyer/?hl=en&utm_source=chatgpt.com" target="_blank" rel="noopener">Instagram</a></p></li><li><p>Jared Mark Fincher (IG): @jaredmarkfincher <a href="https://www.instagram.com/jaredmarkfincher/?hl=en&utm_source=chatgpt.com" target="_blank" rel="noopener">Instagram</a></p></li></ul>

Photographic Collective Podcast || with Miles Witt Boyer

Photographic Collective Podcast ft. Miles Witt Boyer

Preston Luke: From Photographer to Creator | 1M+ Audience, Big Brand Collabs, and Building a Business Beyond Sessions

SEP 23, 202549 MIN
Photographic Collective Podcast || with Miles Witt Boyer

Preston Luke: From Photographer to Creator | 1M+ Audience, Big Brand Collabs, and Building a Business Beyond Sessions

SEP 23, 202549 MIN

Description

<p>Preston Luke went from small-town senior photographer to creator, educator, and creative director with an audience of 1M+ across Instagram and TikTok. In this conversation, Preston breaks down the practical steps behind turning your photo brand into a creator business—while staying sane and protecting your love for the craft.</p><p>We cover:</p><ul><li><p>The photographer → creator pivot (and why he paused client work to open new doors)</p></li><li><p>Content systems, editing help, and posting cadence that fueled rapid growth</p></li><li><p>Pitching and delivering for brand partners (Nikon, Adobe, SanDisk, Best Buy)</p></li><li><p>Building a business that goes beyond sessions: presets, workshops, and <strong>Slate Studios</strong></p></li><li><p>The senior-model team engine he built across 30+ school districts</p></li><li><p>Mental health, a 250-lb weight-loss journey, and taking a strategic break when growth got heavy</p></li><li><p>Confidence vs. imposter syndrome (and why “showing up” as the brand matters)</p></li></ul><p>🎧 Stick around to the end for how Preston prices seniors at the high end, the full year-round senior playbook, and why delayed posting keeps him present on shoots.</p><p>💬 <strong>AFTERCAST:</strong> Members get Preston’s tactical deep-dive on building a luxury senior offer, annual calendar, and pricing strategy. Join PHOTOCO below.</p><p>—<br>Hosted by <strong>Miles Witt Boyer</strong> &amp; <strong>Jared Mark Fincher</strong> on the <strong>Photographic Collective Podcast</strong>.</p><p><strong>Preston Luke</strong></p><ul><li><p>Website: prestonluke.com <a href="https://www.prestonluke.com/?utm_source=chatgpt.com" target="_blank" rel="noopener">Preston Luke</a></p></li><li><p>Instagram: @iamprestonluke <a href="https://www.instagram.com/iamprestonluke/?hl=en&utm_source=chatgpt.com" target="_blank" rel="noopener">Instagram</a></p></li><li><p>Presets (Desktop &amp; Mobile bundle): prestonluke.com/shop/p/preston-luke-presets-desktop-mobile <a href="https://www.prestonluke.com/shop/p/preston-luke-presets-desktop-mobile?utm_source=chatgpt.com" target="_blank" rel="noopener">Preston Luke</a></p></li><li><p>Desktop Presets (individual): prestonluke.com/shop/p/preston-luke-desktop-presets <a href="https://www.prestonluke.com/shop/p/preston-luke-desktop-presets?utm_source=chatgpt.com" target="_blank" rel="noopener">Preston Luke</a></p></li><li><p>Events / Workshops: prestonluke.com/events-1 <a href="https://www.prestonluke.com/events-1?utm_source=chatgpt.com" target="_blank" rel="noopener">Preston Luke</a></p></li><li><p>“Club Content” workshop preview (IG): instagram.com/p/C3-e2Z1OkuE/ <a href="https://www.instagram.com/p/C3-e2Z1OkuE/?hl=en&utm_source=chatgpt.com" target="_blank" rel="noopener">Instagram</a></p></li></ul><p><strong>Slate Studios (Preston’s all-white natural-light space)</strong></p><ul><li><p>Instagram: @sl8studios <a href="https://www.instagram.com/sl8studios/?hl=en&utm_source=chatgpt.com" target="_blank" rel="noopener">Instagram</a></p></li><li><p>Booking (via IG bio link): slatestudios.as.me (linked from @sl8studios bio) <a href="https://www.instagram.com/sl8studios/?hl=en&utm_source=chatgpt.com" target="_blank" rel="noopener">Instagram</a></p></li><li><p>Why “SLATE” (origin story reel): instagram.com/p/C_RfxrBsYpW/ <a href="https://www.instagram.com/p/C_RfxrBsYpW/?utm_source=chatgpt.com" target="_blank" rel="noopener">Instagram</a></p></li></ul><p><strong>PHOTOCO / Aftercast Access</strong></p><ul><li><p>Join PHOTOCO (membership + Aftercast access): mileswittboyer.com/photo <a href="https://www.mileswittboyer.com/photo?utm_source=chatgpt.com" target="_blank" rel="noopener">Miles Witt Boyer Photographic Collective</a></p></li></ul><p><strong>Subscribe to the Photographic Collective Podcast</strong></p><ul><li><p>Apple Podcasts: podcasts.apple.com/us/podcast/photographic-collective-podcast-with-miles-witt-boyer/id1586170715 <a href="https://podcasts.apple.com/us/podcast/photographic-collective-podcast-with-miles-witt-boyer/id1586170715?utm_source=chatgpt.com" target="_blank" rel="noopener">Apple Podcasts</a></p></li><li><p>Spotify: open.spotify.com/show/7iYqQmxuNvgkkkxfnkOfOl <a href="https://open.spotify.com/show/7iYqQmxuNvgkkkxfnkOfOl?utm_source=chatgpt.com" target="_blank" rel="noopener">Spotify</a></p></li></ul><p><strong>Hosts</strong></p><ul><li><p>Miles Witt Boyer (IG): @mileswittboyer <a href="https://www.instagram.com/mileswittboyer/?hl=en&utm_source=chatgpt.com" target="_blank" rel="noopener">Instagram</a></p></li><li><p>Jared Mark Fincher (IG): @jaredmarkfincher <a href="https://www.instagram.com/jaredmarkfincher/?hl=en&utm_source=chatgpt.com" target="_blank" rel="noopener">Instagram</a></p></li></ul>