In this episode of Mailin’ It!, hosts Karla Kirby and Jeff Marino explore how the next generation of marketers is discovering the impact of direct mail through the USPS Direct Effect program. They are joined by Carl Boettner, Postal Service Program Manager for Direct Effect, and Izzie Gerber, a student from UMass Amherst who recently completed the program. They discuss how Direct Effect introduces marketing students to direct mail through hands on learning, competitions, and eLearning courses, all designed to help future marketers understand how physical mail integrates with digital tactics. Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

<description>&lt;p&gt;In this episode of Mailin’ It!, hosts Karla Kirby and Jeff Marino explore how the next generation of marketers is discovering the impact of direct mail through the USPS Direct Effect program. They are joined by Carl Boettner, Postal Service Program Manager for Direct Effect, and Izzie Gerber, a student from UMass Amherst who recently completed the program. They discuss how Direct Effect introduces marketing students to direct mail through hands on learning, competitions, and eLearning courses, all designed to help future marketers understand how physical mail integrates with digital tactics.&lt;/p&gt;&lt;br/&gt; &lt;p&gt;Hosted by Simplecast, an AdsWizz company. See &lt;a href="https://pcm.adswizz.com"&gt;pcm.adswizz.com&lt;/a&gt; for information about our collection and use of personal data for advertising.&lt;/p&gt;</description>

Digital may dominate the marketing conversation today, but the newest generation of marketers is discovering the power of direct mail through USPS Direct Effect. In this episode, Karla, Jeff, and guests Carl Boettner and Izzie Gerber, dive into the program designed to teach marketing students how physical mail and digital tools work together to build smarter, more creative campaigns. Hear first-hand program experience, from competing in a marketing challenge and creating campaigns for real clients to earning a trip to the National Postal Forum. Whether you are an educator, marketer, or simply curious about the marketing mail in your mailbox, this episode offers a look at how USPS is influencing the next generation of marketing leaders.

Direct Effect: Training the Next Generation of Marketers

In this episode of Mailin’ It!, hosts Karla Kirby and Jeff Marino jump into the fast-paced world of e-commerce shipping with guest Heather Maday, Senior Director of Sales Enablement at the US Postal Service. Heather shares how USPS has transformed its operations to support today’s eCommerce economy, where shoppers expect speed, visibility, and value with every order. From data driven logistics and new fulfillment technologies to transparent pricing, Heather explains how USPS helps businesses reach customers affordably and efficiently. Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

<description>&lt;p&gt;In this episode of Mailin’ It!, hosts Karla Kirby and Jeff Marino jump into the fast-paced world of e-commerce shipping with guest Heather Maday, Senior Director of Sales Enablement at the US Postal Service. Heather shares how USPS has transformed its operations to support today’s eCommerce economy, where shoppers expect speed, visibility, and value with every order. From data driven logistics and new fulfillment technologies to transparent pricing, Heather explains how USPS helps businesses reach customers affordably and efficiently.&lt;/p&gt;&lt;br/&gt; &lt;p&gt;Hosted by Simplecast, an AdsWizz company. See &lt;a href="https://pcm.adswizz.com"&gt;pcm.adswizz.com&lt;/a&gt; for information about our collection and use of personal data for advertising.&lt;/p&gt;</description>

eCommerce is changing the way America ships, and the Postal Service is right at the center of it. Tune in to hear Heather Maday, Senior Director of Sales Enablement at USPS, explain how USPS is powering the online shopping boom. Through USPS’ expanding processing network, data-driven logistics, and innovative products, businesses are shipping smarter and saving money. Whether you’re an online seller or just curious about what keeps your packages moving, this episode offers an inside look at how USPS is meeting modern delivery demands with speed, flexibility, and reliability. 

Evolving eCommerce Shipping Solutions

The Postal Service is entering a new chapter under 76th Postmaster General David Steiner. In this conversation, he joins Mailin’ It! to talk about what lies ahead. Steiner discusses his background and path to becoming Postmaster General, the challenges and opportunities facing USPS, and why employee engagement and operational excellence will be key to long-term success. Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

<description>&lt;p&gt;The Postal Service is entering a new chapter under 76th Postmaster General David Steiner. In this conversation, he joins &lt;i&gt;Mailin’ It!&lt;/i&gt; to talk about what lies ahead. Steiner discusses his background and path to becoming Postmaster General, the challenges and opportunities facing USPS, and why employee engagement and operational excellence will be key to long-term success.&lt;/p&gt;&lt;br/&gt; &lt;p&gt;Hosted by Simplecast, an AdsWizz company. See &lt;a href="https://pcm.adswizz.com"&gt;pcm.adswizz.com&lt;/a&gt; for information about our collection and use of personal data for advertising.&lt;/p&gt;</description>

In this special episode of Mailin’ It!, USPS’s new Postmaster General David Steiner sits down with hosts Karla Kirby and Jeff Marino. Steiner describes his career journey from law to logistics leadership, shares what drew him to the U.S. Postal Service, and outlines his vision for guiding the organization through a period of transformation. Steiner discusses the opportunities and challenges ahead for an organization now in its 250th year. Keep an eye out for more from PMG Steiner on the USPS Blog in the coming weeks!

A Conversation with New Postmaster General David Steiner

Every day, millions of letters and packages move safely across the country. But what does it take to keep America’s mail secure? In this episode, our hosts are joined by Buck Buckley, Special Assistant for Strategic Initiatives with the U.S. Postal Inspection Service, and Bob Dixon, USPS Sr. Director of Delivery & Retail Modernization. Together, they discuss how the Postal Service is using technology to tackle mail theft, porch piracy, and employee safety, and explain how innovative security measures are protecting mail and employees while adapting to new and emerging threats. Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

<description>&lt;p&gt;Every day, millions of letters and packages move safely across the country. But what does it take to keep America’s mail secure? In this episode, our hosts are joined by Buck Buckley, Special Assistant for Strategic Initiatives with the U.S. Postal Inspection Service, and Bob Dixon, USPS Sr. Director of Delivery &amp; Retail Modernization. Together, they discuss how the Postal Service is using technology to tackle mail theft, porch piracy, and employee safety, and explain how innovative security measures are protecting mail and employees while adapting to new and emerging threats.&lt;/p&gt;&lt;br/&gt; &lt;p&gt;Hosted by Simplecast, an AdsWizz company. See &lt;a href="https://pcm.adswizz.com"&gt;pcm.adswizz.com&lt;/a&gt; for information about our collection and use of personal data for advertising.&lt;/p&gt;</description>

How do engineers and the U.S. Postal Inspection Service work together to keep your mail and the people who deliver it safe? In this episode, our hosts explore the innovation and engineering behind preventing crime and protecting mail, packages, and postal employees and how those efforts are leading to safer, more secure delivery systems.

The Innovation Behind Safe Mail Delivery

Uncover the true story behind a $6 million mail-order scam with hosts Karla Kirby and Jeff Marino, joined by Inspector Greg Ghiozzi of the U.S. Postal Inspection Service. Together, they reveal how a fake allergy testing company duped tens of thousands of people into mailing in locks of hair—while running a multimillion-dollar scheme behind the scenes. Follow along as they break down the investigation and share how USPIS brought this hair-raising scammer to justice through extradition and conviction. Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

<description>&lt;p&gt;Uncover the true story behind a $6 million mail-order scam with hosts Karla Kirby and Jeff Marino, joined by Inspector Greg Ghiozzi of the U.S. Postal Inspection Service. Together, they reveal how a fake allergy testing company duped tens of thousands of people into mailing in locks of hair—while running a multimillion-dollar scheme behind the scenes. Follow along as they break down the investigation and share how USPIS brought this hair-raising scammer to justice through extradition and conviction.&lt;/p&gt;&lt;br/&gt; &lt;p&gt;Hosted by Simplecast, an AdsWizz company. See &lt;a href="https://pcm.adswizz.com"&gt;pcm.adswizz.com&lt;/a&gt; for information about our collection and use of personal data for advertising.&lt;/p&gt;</description>

In this true crime episode of Mailin’ It!, we are joined by U.S. Postal Inspector Greg Ghiozzi to hear how USPIS uncovered a fake mail-order allergy testing company. Inspector Ghiozzi explains how the fraud scammed over 88,000 people out of nearly $6 million before USPIS put a stop to it. Discover how a mail carrier’s tip sparked a multi-year investigation that uncovered money laundering and ultimately led to an international arrest.

Exposing a $6 Million Mail Order Allergy Testing Scam – A USPIS True Crime Story

As the official podcast of the United States Postal Service, Mailin’ It! takes you inside a thoroughly American institution, exploring the rich history of the USPS, going behind-the scenes of its present innovations, and discussing its dynamic future with organization and industry leaders. Join our host for a fun look at your United States Postal Service.

Mailin’ It! - The Official USPS Podcast

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