<p><span style="background-color: transparent; color: rgb(34, 34, 34);">How can organizations transform and scale, while promoting the greater good for Canada? For Brett Belchetz, CEO and Co-Founder of Maple, the answer was shifting from a consumer focused B2C model to an influential force in the B2B landscape. Host Russell Evans and guest Brett Belchetz engage in conversation, delving deep into the genesis of Maple’s journey – and more importantly, how other organizations can learn from the transformational pivot the virtual healthcare app made. With his unique experience as both a physician and CEO, Brett brings fresh, practical innovations to the market through Maple, emphasizing a collaborative and adaptive approach to expanding into the B2B space.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(34, 34, 34);">Transitioning to a B2B focus came with its own set of unique challenges, and Brett shares insights into the intricacies of balancing the interests of individual patients with those of their employers.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(34, 34, 34);">After this episode, you’ll learn:</span></p><p><span style="background-color: transparent; color: rgb(34, 34, 34);"><span class="ql-cursor"></span></span></p><ul><li><span style="background-color: transparent;">How Maple’s responsiveness to changing market dynamics led to remarkable growth</span></li><li><span style="background-color: transparent;">How Brett’s vision and strategic acumen steered the company toward success</span></li><li><span style="background-color: transparent;">The power of collaboration and how to swiftly adapt for sustained success</span></li><li><span style="background-color: transparent;">Why pivoting to a B2B model can improve alignment with individual customer needs and unlock untapped potential</span></li><li><span style="background-color: transparent;">&nbsp;How organizations can prioritize different audiences, while ultimately supporting a better Canada</span></li></ul><p><br></p><p><span style="background-color: transparent;">The Contributors eBook, Lessons from the Leaders, is here! </span>Discover the real stories, as told on Contributors episodes, about leaders who overcame a challenge and improved their business structure, culture, or approach.</p><p><br></p><p>Download your copy here: <a href="https://mailchi.mp/53b43e0152a4/3u7xfoybpi" target="_blank" style="color: rgb(17, 85, 204);">https://mailchi.mp/53b43e0152a4/3u7xfoybpi</a></p><p><br></p><p><span style="background-color: transparent;">Show Links:</span></p><p><span style="background-color: transparent; color: rgb(34, 34, 34);">&nbsp;</span></p><ul><li><span style="background-color: transparent; color: rgb(0, 0, 0);">Download the free Contributors e-book, Lessons From the Leaders: </span><a href="https://mailchi.mp/53b43e0152a4/3u7xfoybpi" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://mailchi.mp/53b43e0152a4/3u7xfoybpi</a></li><li><span style="background-color: transparent; color: rgb(0, 0, 0);">Learn more about CAAT Pension Plan here: </span><a href="https://www.caatpension.ca/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.caatpension.ca/</a></li><li><span style="background-color: transparent; color: rgb(0, 0, 0);">Read the Contributors blog here: </span><a href="https://www.caatpension.ca/podcast/blog" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.caatpension.ca/podcast/blog</a></li><li><span style="background-color: transparent; color: rgb(0, 0, 0);">Follow us on LinkedIn: </span><a href="https://www.linkedin.com/showcase/contributors-podcast" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.linkedin.com/showcase/contributors-podcast</a></li><li><span style="background-color: transparent; color: rgb(0, 0, 0);">Follow us on Twitter: </span><a href="https://twitter.com/ContributorsCA" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://twitter.com/ContributorsCA</a></li></ul>

Contributors

[email protected] (CAAT Pension Plan)

The Maple Transformation - How to disrupt industries through innovation and collaboration

OCT 4, 202336 MIN
Contributors

The Maple Transformation - How to disrupt industries through innovation and collaboration

OCT 4, 202336 MIN

Description

How can organizations transform and scale, while promoting the greater good for Canada? For Brett Belchetz, CEO and Co-Founder of Maple, the answer was shifting from a consumer focused B2C model to an influential force in the B2B landscape. Host Russell Evans and guest Brett Belchetz engage in conversation, delving deep into the genesis of Maple’s journey – and more importantly, how other organizations can learn from the transformational pivot the virtual healthcare app made. With his unique experience as both a physician and CEO, Brett brings fresh, practical innovations to the market through Maple, emphasizing a collaborative and adaptive approach to expanding into the B2B space.


Transitioning to a B2B focus came with its own set of unique challenges, and Brett shares insights into the intricacies of balancing the interests of individual patients with those of their employers.


After this episode, you’ll learn:



  • How Maple’s responsiveness to changing market dynamics led to remarkable growth
  • How Brett’s vision and strategic acumen steered the company toward success
  • The power of collaboration and how to swiftly adapt for sustained success
  • Why pivoting to a B2B model can improve alignment with individual customer needs and unlock untapped potential
  •  How organizations can prioritize different audiences, while ultimately supporting a better Canada


The Contributors eBook, Lessons from the Leaders, is here! Discover the real stories, as told on Contributors episodes, about leaders who overcame a challenge and improved their business structure, culture, or approach.


Download your copy here: https://mailchi.mp/53b43e0152a4/3u7xfoybpi


Show Links: