<p>For decades, women have been told their symptoms are “normal” like sleep disruption, brain fog, anxiety. What that really means? The system was never built to help them. Instead of answers, they’re dismissed or misdiagnosed and left on their own to figure it out. It’s a system failure costing women time, money, and agency.</p><p><br></p><p>Takin’ Care of Lady Business Episode 148</p><p><br></p><p>In this episode, <a href="https://www.linkedin.com/in/anne-fulenwider-b367181b7/"><u>Anne Fulenwider</u></a>, Co-Founder and Co-CEO of <a href="https://www.myalloy.com/"><u>Alloy</u></a>, joins JJ to talk about what it actually takes to build in a category that has been ignored for decades – and why that creates both massive risk and massive opportunity.</p><p><br></p><p>Anne left a top role in media to build Alloy, a telehealth company focused on menopause care, in a space most people weren’t paying attention to and many investors didn’t understand. What started as personal frustration turned into a business built around one simple idea: women deserve real information, real treatment, and access to the right expertise.</p><p><br></p><p>This conversation breaks down why menopause symptoms are still so widely misread, how fear around estrogen shaped an entire generation of under-treatment, and what it looks like to build inside a system filled with outdated assumptions, regulatory friction, and skepticism.</p><p><br></p><p>It’s also about the bigger shift: not just asking for help – but knowing who actually has the power, knowledge, and incentive to give you the right answers.</p><p><br><strong>In this episode, you’ll learn:</strong></p><ul><li><p>Why women are losing years before getting the care they actually need </p></li><li><p>How asking the wrong people keeps women stuck – and what to do instead</p></li><li><p>How misinformation around estrogen shaped a generation of confusion and undertreatment  </p><p><br></p></li></ul><p><strong>Highlights:</strong></p><p>(00:00) Meet Anne Fulenwider</p><p>(02:04) What Alloy Health actually does</p><p>(02:49) Why she started Alloy</p><p>(04:54) Leaving Marie Claire behind</p><p>(08:32) The healthcare system is not built for this</p><p>(09:49) Why menopause care needs deeper expertise</p><p>(11:17) Meeting Monica and finding early backing</p><p>(13:46) Building a telehealth and pharmacy company</p><p>(17:10) Raising money in a misunderstood category</p><p>(19:28) Unlearning competition</p><p>(21:32) Rebuilding trust in estrogen</p><p>(33:23) The worst advice she got</p><p><br><strong>About Our Guest:</strong></p><p>Anne Fulenwider is the Co-Founder and Co-CEO of Alloy, a digital healthcare company focused on helping women in midlife, perimenopause, and menopause get access to expert care, evidence based treatment, and better information. Before launching Alloy, Anne was the Editor-in-Chief of Marie Claire, where she spent years covering ambitious women, cultural shifts, and the systems that influence how women live and work. Today, she is helping drive a broader conversation around menopause, estrogen, and the need for healthcare that takes women’s lives seriously.</p><p><br></p><p>Anne Fulenwider’s LinkedIn: <a href="https://www.linkedin.com/in/anne-fulenwider-b367181b7/"><u>https://www.linkedin.com/in/anne-fulenwider-b367181b7/</u></a> </p><p>Explore Alloy: <a href="https://www.myalloy.com/"><u>https://www.myalloy.com/</u></a> </p><p><br></p><p><strong>About Jennifer Justice and The Justice Dept.</strong></p><p>JJ’s LinkedIn: <a href="https://www.linkedin.com/in/jennifer-justice-354a0b99"><u>https://www.linkedin.com/in/jennifer-justice-354a0b99</u></a></p><p>The Justice Dept: <a href="https://www.thejusticedept.com/"><u>https://www.thejusticedept.com/</u></a></p><p>JJ’s Instagram: <a href="https://www.instagram.com/jenniferjusticel/"><u>https://www.instagram.com/jenniferjusticel/</u></a> </p><p>Newsletter: <a href="https://tkolb-newsletter-a50814.beehiiv.com/"><u>https://tkolb-newsletter-a50814.beehiiv.com/</u></a></p><p><br></p><p><br></p><p>The Justice Dept. is a female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰.</p><p>If you love what you hear, please subscribe and share with a friend.</p><p><br></p><p>This is a Lady Business LLC Production.</p>