Peter Knights is one of the biggest names in wildlife conservation and advocacy. As founder and president of WildAid, he may be the most influential "difference maker" of our time. In Part One of Laurie Hood's two part interview, Peter describes how he began his life's work as a wildlife trafficking investigator and ultimately founded WildAid, the global leader in the concept of demand reduction—which vigorously combats the illegal wildlife trade, a multi-billion-dollar global industry largely driven by consumer demand. 

Peter has attracted A-list celebrities—including Danai Gurira, Yao Ming, High Royal Highness Prince William, Lupita Nyong'o, David Beckham, Leonardo DiCaprio, Jackie Chan, Sir Richard Branson, and Maggie Q—and raised millions of dollars of free advertising to lower the demand for animal products by asking worldwide audiences to embrace the message: "When the buying stops, the killing can too."

** LEARN MORE **
Our combined work depends upon your donations and support to keep pushing forward and making real change in animals' lives. We encourage you to learn more about the "differences" our guests are bringing to the foreground for animals of all kinds. Links below.

WILDAID:  https://wildaid.org/
LAURIE HOOD & ALAQUA:  https://alaqua.org/

ABOUT LAURIE HOOD'S DIFFERENCE MAKERS
Our podcast series celebrates the work of animal advocates from
 around the globe who have dedicated their lives to animal protection and safety. These "difference makers" are doing extraordinary things to help 
all types of animals protect their overall welfare. In each episode, Laurie and her guests exchange larger-than-life tales of
 triumphs and setbacks, discuss how they got started advocating for animals, all the while inspiring others to join their movement. 

It is a must watch for all animal lovers and a rallying cry to help create much needed and lasting change in our society. Whether you watch or listen to the podcasts, our hope is that you will be entertained, informed, inspired, and encouraged to get involved—in your own community or across the globe.