<description>&lt;p&gt;Using calls to action in your content can so easily feel like you’re being spammy by asking your audience to take action – but it doesn’t have to be that way. CTAs, after all, are the difference between actually &lt;em&gt;marketing&lt;/em&gt; on social media and just plain old content creation. So, in today’s episode, we’re running through loads of different ideas for your next CTA, whether you want to drive engagement or conversions!&lt;/p&gt;&lt;p&gt;&lt;strong&gt;In this episode, we’re chatting about:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why CTAs are essential and are the difference between content creation &amp;amp; social media marketing&lt;/li&gt;&lt;li&gt;Examples of questions you can use to encourage engagement&lt;/li&gt;&lt;li&gt;CTAs for engagement vs CTAs for conversions&lt;/li&gt;&lt;li&gt;A quick way to test how good your next CTA is!&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.thetwolauras.com/ep180?utm_source=podcast&amp;amp;utm_medium=shownotes&amp;amp;utm_campaign=ep180" rel="noopener noreferrer" target="_blank"&gt;Check out the full show notes here!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Connect with us&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;If this episode has resonated or inspired you, take a screenshot and tag us in your stories &lt;strong&gt;@thetwolauras&lt;/strong&gt;!&lt;/p&gt;&lt;p&gt;We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for &lt;strong&gt;@thetwolauras&lt;/strong&gt;. &lt;/p&gt;</description>

JFDI with The Two Lauras - For Freelance Social Media Managers

The Two Lauras

180: How to Create CTAs That Actually Boost Engagement & Sales

OCT 28, 202518 MIN
JFDI with The Two Lauras - For Freelance Social Media Managers

180: How to Create CTAs That Actually Boost Engagement & Sales

OCT 28, 202518 MIN

Description

Using calls to action in your content can so easily feel like you’re being spammy by asking your audience to take action – but it doesn’t have to be that way. CTAs, after all, are the difference between actually marketing on social media and just plain old content creation. So, in today’s episode, we’re running through loads of different ideas for your next CTA, whether you want to drive engagement or conversions!

In this episode, we’re chatting about:

  • Why CTAs are essential and are the difference between content creation & social media marketing
  • Examples of questions you can use to encourage engagement
  • CTAs for engagement vs CTAs for conversions
  • A quick way to test how good your next CTA is!


Check out the full show notes here!


Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.