<p>You&#39;ve tried drinking less. Maybe it worked for a while. But if you&#39;re still having the same conversation with yourself every evening, the problem isn&#39;t your willpower. It&#39;s your identity. You&#39;re trying to change your behaviour while keeping the same story about who you are. And that&#39;s a fight you will never win.</p><p>In this episode I talk about the identity gap, the space between who you&#39;ve been and who you&#39;re becoming, and why closing it is the real work. Not drinking three glasses less. Becoming the person who just doesn&#39;t. </p><p>If you want to understand what that looks like, book a free consult call at tidycal.com/90dayslater/consult.</p>