THE 505 PODCAST

Get 30% OFF your first 3 months of beehiiv with our code "505POD30"http://www.beehiiv.com/splash?utm_campaign=brayden-figueroa-2026-Partnership&utm_medium=podcast&utm_source=brayden-figueroa&utm_term=dedicated-podcast-1&stripe_campaign_code=505POD30What's up Rock Nation! Today we're joined by Taki Moore, the coach of coaches. With 20 years in the game, he's built one of the most respected coaching programs in the world and helped create more seven figure coaches than arguably anyone else doing it. In this episode, we get into why he hopes he never goes viral, why most coaches are accidentally building jobs they hate, the five part offer framework that lets him change the wrapping every month without changing the product, cutting his team from 36 to 8 by leaning back into marketing instead of management, and how to turn your knowledge and expertise into a seven figure online business.Check out Taki here:https://www.instagram.com/takimoore/Timestamps00:00 - Intro00:00:57 - Why Information Became a Commodity00:02:25 - You're Paying for Speed, Not Information00:02:58 - How Coaches Should Generate Leads in 202600:04:00 - Coaching Is the Accelerant00:04:56 - The Mistake of Teaching Everything You Know00:06:32 - When Taki Went Pro With Content00:08:33 - Why He Doesn't Want a Media Army00:09:24 - Caleb Ralston and Doing It Your Way00:12:11 - Why He Hopes He Never Goes Viral00:13:09 - Entertainment Creators vs. Education Creators00:13:33 - Why He Deleted YouTube Studio00:14:15 - Beehiiv Ad Read00:15:07 - Burnout at 204 Episodes00:16:43 - $30K Sale 30 Minutes After His First Upload00:17:51 - Treat Your Business Like a Lab00:18:55 - Why He Switched From Free Webinars to Paid Workshops00:21:10 - 5% Qualified to 55% Just by Charging for the Ticket00:22:37 - The Free vs. Paid Workshop Test00:23:18 - The Missing Piece Between Leads and Clients00:24:38 - Same Product, Different Wrapping00:26:22 - The Offer Seesaw00:29:00 - Why Email Beats Every Other Channel You Own00:31:21 - The Ghostwritten Email That Made Him Cringe00:32:35 - The Two Things That Make Content Land00:34:06 - The Japanese Toilet Story00:37:24 - The Jell-O Mold Theory of Content00:38:43 - The $8K Handstand Coach and the Lottery Niche00:40:17 - The Brick Method00:42:43 - Contrarian, Not Controversial00:47:19 - Do Shit and Live the Dope Life00:49:08 - Boring Businesses vs. Sexy Brands00:51:32 - Practitioners vs. Talkers00:52:29 - The Offer Diamond00:54:42 - The Weekly Billing Trick00:55:27 - Real Scarcity Is a Marketing Tool00:56:13 - Workshop or Sales Call: Which One Fits You00:59:24 - Everything Works. Pick What Fits.01:00:30 - Building Your Business Like a Jigsaw Puzzle01:03:25 - The ABC Doc: Avatar, Business, Character01:05:38 - Why Recurring Revenue Saved His Business01:06:39 - End, Extend, Ascend01:08:14 - The Dope Squad and the Birth of Boardroom01:14:23 - The Kid Cudi Theory of Onboarding01:15:50 - Believe, Belong, Breakthrough01:19:31 - Magic Trick First, History Second01:22:17 - The $500 Tomahawk in Minnesota01:24:48 - The $55K a Night Bachelor Trip01:26:52 - Coaches Keep Building Jobs They Hate01:28:19 - How It Feels Beats How It Looks01:30:39 - $27K in a Year, Then $30K in an Hour01:31:36 - Outsource the Laundry, Outsource the Hate01:35:00 - From 36 Employees to 8 by Leaning Back Into Marketing01:36:12 - Admit What You Hate01:37:30 - Yellow Pages and the Workshop That Almost Killed Him01:40:44 - Why He Doesn't Lead With Testimonials01:42:34 - The Drawing Habit That Built His Brand01:44:12 - Advice for the 5K to 10K Coach01:47:18 - $200 From a Mate and a Pregnancy Announcement01:48:33 - You Need a Deadline Baby01:50:03 - Mark's Five Minute Coaching Masterclass01:51:25 - The Shirt Off Body Fat GoalIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/

Check out Artlist's new AI music and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Sign up for our newsletter and get the full breakdown of every episode sent straight to you.https://the505podcast.beehiiv.com/Coachella just pulled off one of the biggest business plays of the year, and we had to break it down. In this episode, we get into how Justin Bieber’s headline set, record merch sales, brand activations, and overall media frenzy turned the festival into an absolute machine. More importantly, we talk about what creators, brands, and business owners can actually learn from it when it comes to attention, hype, world building, and capitalizing on cultural moments.Timestamps: 0:00 - Intro0:31 - Recovering from Bieber fever1:05 - Coachella inflation: $375 in 2013 vs. $625 GA now1:49 - Why GA is not worth it anymore2:24 - The security line chaos before Bieber day3:25 - Bieber breaks Coachella records4:15 - Skylark merch does $15M across both weekends5:19 - Why Bieber could pull this off (5 years off the stage)6:47 - Merch as world building: the Skylark activation9:16 - Gap and Central Cee: the unlabeled collab play11:26 - Artlist AI Studio ad read12:27 - Why artists only play Coachella once13:38 - The quadruple squeeze: album, tour, merch, Netflix doc15:02 - Repurposing one performance into endless content15:32 - 234 posts: Coachella left reach on the table17:15 - The missing iPhone-in-the-crowd content18:22 - Showcase the fans, not just the performers20:13 - Why aren't they posting the hits22:30 - The "dead crowd" narrative is overblown23:08 - Coachella's biggest social miss24:07 - Why 6 days of business means you squeeze harder25:05 - Sales framework: catch people at peak emotion25:58 - The YouTube integration was a paid play26:55 - Mixed reviews on the Bieber set28:49 - The nostalgia play every brand should steal29:13 - Coachella's business model breakdown30:02 - Brand sponsorships and the cost of activating31:19 - Performing at Coachella as a resume stamp31:40 - Gap's comeback moment33:06 - Spider intermission34:17 - 12.5% of revenue from brands (Lakers comparison)36:01 - The $60K Coachella table story37:16 - The offer stack: GA, VIP, Sahara, luxury camping38:44 - Selling next year's tickets with no lineup announced40:26 - Who else could headline like Bieber41:18 - The 2012 bet on two weekends42:44 - Haggling Uber drivers outside the festival45:23 - The bedbug situation at World Mark Indio48:18 - Going full Karen for a full refund49:37 - Wrapping the business of Coachella51:02 - Kostas retires from Coachella52:09 - Filming a rocket launch in the Mojave53:46 - Tim Cook stepping down at Apple55:41 - Pod direction change: less guests, more solo59:18 - Shifting focus back to photo/video creators1:00:35 - Taking the pressure off growth1:01:20 - Getting back to the roots of 505If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/

Sign up for our newsletter and get the full breakdown of every episode sent straight to you.https://the505podcast.beehiiv.com/Nike turned a $3 million bet on a 21-year-old Michael Jordan into a $126 million first year. Then they did it again with Tiger, with LeBron, and built the most recognizable brand slogan on the planet. In this episode, we break down how Nike built a dynasty through athlete partnerships, storytelling, and bold bets and what went wrong when they stopped doing what made them great. Plus, we got to pitch our agency Blue Stripe at the Nike campus. Timestamps: 0:00 - Intro1:04 - The bet on Michael Jordan2:32 - Air Jordan gets banned by the NBA (free marketing)4:16 - What brands can learn: find the diamond in the rough6:22 - Tiger Woods signs with Nike8:11 - Why long-term partnerships beat one-off deals9:28 - The LeBron James signing11:56 - Nike won on story, not money12:53 - Branding is all about pairing16:07 - Just Do It and Phil Knight meets Wieden+Kennedy17:08 - Wholesale partnerships and being everywhere19:49 - Posting consistently vs. posting every day22:32 - The fall begins: new CEO John Donahue23:10 - The direct-to-consumer pivot33:49 - Competition fills the vacuum: Hoka and On Running35:20 - The Kanye chapter39:33 - Quality slips and feeling corporate40:40 - 94% brand awareness but nobody's buying44:31 - The comeback: Elliott Hill takes over45:08 - Why you should promote internally46:35 - Getting back to your North Star47:17 - Nike returns to retail shelves1:05:41 - Post Pod DebriefIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/

Meet Your All·in·One Creator Store (Stan)https://join.stan.store/the505podcastGet 30% OFF your first 3 months of beehiiv with our code "505POD30"http://www.beehiiv.com/splash?utm_campaign=brayden-figueroa-2026-Partnership&utm_medium=podcast&utm_source=brayden-figueroa&utm_term=dedicated-podcast-1&stripe_campaign_code=505POD30What's up Rock Nation! Today we're joined by Tyler Denk, founder and CEO of beehiiv, the platform becoming the operating system for the creator economy. He was the second employee at Morning Brew before building beehiiv into a $33M funded company powering tens of thousands of publishers worldwide. In this episode, we get into why email is still the most powerful distribution channel alive, how personality driven content is the ultimate AI hedge, raising the Series A in six days, turning down a $30M acquisition offer at 18 months, and the night GoDaddy took down beehiiv.com while he was at a bachelor party in Cabo.Check out Tyler here:https://www.instagram.com/tylerdenk_/https://mail.bigdeskenergy.com/Here's a trimmed version that keeps the major beats and cuts the granular ones:Timestamps00:00 - Intro00:01:10 - Why Tyler Bet on Email00:01:45 - Own Your Audience, Own Your Distribution00:02:51 - What Most Creators Miss About Email Monetization00:03:54 - AI Is Racing Email to the Bottom00:04:31 - The Ben Thompson Model: $3-4M, One Person00:05:13 - You're Paying for the Opinion, Not the News00:06:21 - Personality Is the AI Hedge00:08:59 - Write for One Person, Not Everyone00:10:18 - Transparency as a Moat00:11:51 - Big Desk Energy: The 3am Thanksgiving Epiphany00:12:44 - Landing Enterprise Customers Through a Newsletter00:13:46 - Stan Ad Read00:15:00 - Do You Need Credibility to Start Creating?00:17:31 - Follow the Story in Real Time00:19:34 - Journey POV vs. Authority POV00:21:39 - Entering a Market MailChimp and Substack Already Owned00:22:36 - Shipping Velocity Is the Superpower00:23:10 - Newsletter to Website Builder to Podcast00:25:04 - The beehiiv MCP and Knowing Who Your Audience Is00:26:32 - Raising the Seed Round When Nobody Believed00:28:32 - The Monthly Investor Update That Changed Everything00:30:31 - How beehiiv Raised the Series A in Six Days00:33:51 - YouTube's Data Problem00:35:39 - Why You Started the Newsletter Too Late00:37:38 - How to Grow to Your First 10K Subscribers00:39:40 - The Recommendation Network00:42:09 - Inside the beehiiv Ad Network00:44:16 - Newsletter Strategy for Podcasters00:50:33 - How Do You Know What to Build Next?00:52:11 - Founder Market Fit00:55:13 - How beehiiv Actually Gets Customers00:59:16 - The Pitch Deck Lead Magnet That Built the Pipeline01:03:01 - $99 for 100K Subscribers: The Bet01:05:58 - No Revenue Cut: The Philosophy01:07:31 - Employee to Founder: The Mental Shift01:09:08 - GoDaddy Took Down beehiiv.com01:11:54 - Single Points of Failure01:13:36 - The Psychopathic Anxiety of Being a Founder01:14:44 - The $30M Acquisition Offer at 18 Months01:15:42 - Every Round Cuts Your Exit Options01:16:53 - 30 Months of Runway, 15 to Figure It Out01:19:22 - AI Finally Broke Through in the Last 3 Months01:20:25 - Getting 130 People to the Promised Land Without Hiring01:21:36 - Time Zone Arbitrage: 5am on the West Coast01:25:19 - The Four Day Work Week01:26:30 - The Real Cost of Losing Your Best People01:28:41 - Monthly Wellness DaysIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/

Meet Your All·in·One Creator Store (Stan)https://join.stan.store/the505podcast Sign up for our newsletter and get the full breakdown of every episode sent straight to you.https://the505podcast.beehiiv.com/We've made over $1 million through our personal brands and left hundreds of thousands on the table doing it. In this episode, we break down the exact mistakes we made trying to monetize, why misaligned content kills your sales without you knowing, and what we'd do differently from day one. If you're building a personal brand and wondering why it's not converting, this one's for you.Timestamps: 0:00 – Intro0:33 – Mistake 1: Unaligned Attention6:52 – Mistake 2: Not Capturing Emails11:12 – Mistake 3: Not Having Something to Sell15:05 – Mistake 4: Only Having a Core Offer17:58 – Mistake 5: Not Asking Your Audience What They Want25:49 – Mistake 6: Not Marketing What They Actually Want31:30 – Mistake 7: Following Someone Else's Playbook38:37 – Mistake 8: Not Qualifying Leads42:17 – Mistake 9: Thinking the Podcast Was Enough46:47 – Mistake 10: Running Free Workshops53:01 – Bonus Section53:29 – Bonus 1: YouTube Channel in the DM Sequence54:37 – Bonus 2: Bridge Products and Order Bumps57:38 – Bonus 3: Ads to a Drip CampaignIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/