Get 30% OFF your first 3 months of beehiiv with our code "505POD30"http://www.beehiiv.com/splash?utm_campaign=brayden-figueroa-2026-Partnership&utm_medium=podcast&utm_source=brayden-figueroa&utm_term=dedicated-podcast-1&stripe_campaign_code=505POD30What's up Rock Nation! Today we're joined by Taki Moore, the coach of coaches. With 20 years in the game, he's built one of the most respected coaching programs in the world and helped create more seven figure coaches than arguably anyone else doing it. In this episode, we get into why he hopes he never goes viral, why most coaches are accidentally building jobs they hate, the five part offer framework that lets him change the wrapping every month without changing the product, cutting his team from 36 to 8 by leaning back into marketing instead of management, and how to turn your knowledge and expertise into a seven figure online business.Check out Taki here:https://www.instagram.com/takimoore/Timestamps00:00 - Intro00:00:57 - Why Information Became a Commodity00:02:25 - You're Paying for Speed, Not Information00:02:58 - How Coaches Should Generate Leads in 202600:04:00 - Coaching Is the Accelerant00:04:56 - The Mistake of Teaching Everything You Know00:06:32 - When Taki Went Pro With Content00:08:33 - Why He Doesn't Want a Media Army00:09:24 - Caleb Ralston and Doing It Your Way00:12:11 - Why He Hopes He Never Goes Viral00:13:09 - Entertainment Creators vs. Education Creators00:13:33 - Why He Deleted YouTube Studio00:14:15 - Beehiiv Ad Read00:15:07 - Burnout at 204 Episodes00:16:43 - $30K Sale 30 Minutes After His First Upload00:17:51 - Treat Your Business Like a Lab00:18:55 - Why He Switched From Free Webinars to Paid Workshops00:21:10 - 5% Qualified to 55% Just by Charging for the Ticket00:22:37 - The Free vs. Paid Workshop Test00:23:18 - The Missing Piece Between Leads and Clients00:24:38 - Same Product, Different Wrapping00:26:22 - The Offer Seesaw00:29:00 - Why Email Beats Every Other Channel You Own00:31:21 - The Ghostwritten Email That Made Him Cringe00:32:35 - The Two Things That Make Content Land00:34:06 - The Japanese Toilet Story00:37:24 - The Jell-O Mold Theory of Content00:38:43 - The $8K Handstand Coach and the Lottery Niche00:40:17 - The Brick Method00:42:43 - Contrarian, Not Controversial00:47:19 - Do Shit and Live the Dope Life00:49:08 - Boring Businesses vs. Sexy Brands00:51:32 - Practitioners vs. Talkers00:52:29 - The Offer Diamond00:54:42 - The Weekly Billing Trick00:55:27 - Real Scarcity Is a Marketing Tool00:56:13 - Workshop or Sales Call: Which One Fits You00:59:24 - Everything Works. Pick What Fits.01:00:30 - Building Your Business Like a Jigsaw Puzzle01:03:25 - The ABC Doc: Avatar, Business, Character01:05:38 - Why Recurring Revenue Saved His Business01:06:39 - End, Extend, Ascend01:08:14 - The Dope Squad and the Birth of Boardroom01:14:23 - The Kid Cudi Theory of Onboarding01:15:50 - Believe, Belong, Breakthrough01:19:31 - Magic Trick First, History Second01:22:17 - The $500 Tomahawk in Minnesota01:24:48 - The $55K a Night Bachelor Trip01:26:52 - Coaches Keep Building Jobs They Hate01:28:19 - How It Feels Beats How It Looks01:30:39 - $27K in a Year, Then $30K in an Hour01:31:36 - Outsource the Laundry, Outsource the Hate01:35:00 - From 36 Employees to 8 by Leaning Back Into Marketing01:36:12 - Admit What You Hate01:37:30 - Yellow Pages and the Workshop That Almost Killed Him01:40:44 - Why He Doesn't Lead With Testimonials01:42:34 - The Drawing Habit That Built His Brand01:44:12 - Advice for the 5K to 10K Coach01:47:18 - $200 From a Mate and a Pregnancy Announcement01:48:33 - You Need a Deadline Baby01:50:03 - Mark's Five Minute Coaching Masterclass01:51:25 - The Shirt Off Body Fat GoalIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/