Send us a textDownload Lisa's LAUNCH framework.We map a partner-led framework that turns original research into an event-first engine for trust, relevance, and pipeline. From picking credible partners to unveiling findings on expert panels, we show how one study can fuel a year of targeted, high-signal content.• why original research beats AI‑generated content• how to choose partners with shared ICP and credibility• using customer language to shape survey topics• assembling minimum viable assets during fielding• unveiling insights on expert panels without your team• small events as strong intent signals• feedback loops via platforms and post‑event surveys• nurturing with themes, tools, and persona content• translating practitioner–executive language gaps• co‑promotion across newsletters, Slack, and LinkedIn• timing a yearly research cycle for maximum impactIt’s not if this episode made things feel a little more doable. I'd love to help you take the next step with the booked-out blueprint. It's a practical, low pressure session to clarify your offers, your marketing, and what actually moves the needle. You can book yours through the link in the show notes. You don't have to figure it out alone.Meet Lisa ShawLisa Shaw is the founder of Devon Point Group, where she partners with global technology brands on research-driven thought leadership programs. A former journalist turned content strategist, she combines deep analytical skills with storytelling to create high-impact marketing campaigns. Her team's work has earned recognition from the Web Marketing Association and HSMA. Lisa writes about B2B event marketing strategy at MarTech.org.LinkedIn |My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup