<p>It was our absolute pleasure to welcome the brilliant Richard Shotton, bestselling author and expert in applying behavioural science to marketing, on our last podcast of the season.</p> <p>Richard, Ed and Tom dig into some of the fundamentals of behavioural science, and what it actually means for smart marketers.</p> <p>“What motivates us hasn’t changed in millennia and isn’t going to change. Yet still not many marketers look at human behaviour as a way of influencing consumer change. Those who take the time to learn are giving themselves a headstart,” says Richard.</p> <p>If you’re looking to get started with behavioural science and listen to some practical tips on how to apply it to your role, this is the podcast for you! Here’s a sneak peek:</p> <ul> <li>The more you learn about behavioural science, the more opportunities there are to apply it</li> <li>The best way to approach pricing and discounting</li> <li>The power of imprecision – people believe unrounded numbers more</li> <li>Red Bull’s growth story (it involves spreading empty Red Bull cans around nightclubs at kicking out time)</li> </ul>