The Grapevine

Is it the overreliance on digital channels, the rising costs of customer acquisition, or the looming question: How do we make smarter decisions to maximise ROI and minimise risk?

Economic headwinds mean that consumers are planning to cut back on Christmas spend, and looking for discounts where possible.   In this mini “sun-lounger” podcast, we look into how spending behaviours are changing, and what impact that will have on retailers.  Are people switching to lower-priced brands? Will there be a revolution on gifting? Is there a social stigma around switching brands to cut costs?  We discuss all of this and more, plus a fair amount of chatter about cheese straws and Baileys! 

Without stock to sell, car marketers have been forced to shift their strategies – and that means keeping existing customers and prospects happy while they wait months, sometimes years, for their new car.   Looking at this through a behavioural science lens, what does this mean for consumer buying behaviour?  And with purchases becoming more infrequent, how can marketers keep their brand top of mind?  We discuss some practical ideas for increasing loyalty, getting people talking about your brand in the right way and creating an “in the club” mentality. 

According to Hopper’s 2023 Travel Trends Report, people are booking holidays at the last minute more than ever before.   In this mini “sun-lounger” podcast, we ask whether this a good thing for marketers when it comes to thinking about shoulder season? Is there still time to market to those people who haven’t yet booked for September and beyond?  And can we avoid shoulder-season discounts?  We delve into consumer behavioural changes, community networks and the true meaning of value to answer these questions. 

It was our absolute pleasure to welcome the brilliant Richard Shotton, bestselling author and expert in applying behavioural science to marketing, on our last podcast of the season. Richard, Ed and Tom dig into some of the fundamentals of behavioural science, and what it actually means for smart marketers. “What motivates us hasn’t changed in millennia and isn’t going to change. Yet still not many marketers look at human behaviour as a way of influencing consumer change. Those who take the time to learn are giving themselves a headstart,” says Richard. If you’re looking to get started with behavioural science and listen to some practical tips on how to apply it to your role, this is the podcast for you! Here’s a sneak peek: The more you learn about behavioural science, the more opportunities there are to apply it The best way to approach pricing and discounting The power of imprecision – people believe unrounded numbers more Red Bull’s growth story (it involves spreading empty Red Bull cans around nightclubs at kicking out time)