<p>Without stock to sell, car marketers have been forced to shift their strategies – and that means keeping existing customers and prospects happy while they wait months, sometimes years, for their new car.  </p> <p>Looking at this through a behavioural science lens, what does this mean for consumer buying behaviour? </p> <p>And with purchases becoming more infrequent, how can marketers keep their brand top of mind? </p> <p>We discuss some practical ideas for increasing loyalty, getting people talking about your brand in the right way and creating an “in the club” mentality. </p>