Media coverage is (generally) good for business. But how to get good coverage in a noisy news world? 

Adela Hussain believes that every story you pitch is a service – a gift to deadline-driven journalists who always need a fresh perspective.

Adela knows first-hand what media coverage can do to grow a brand. Former transformational management consultant turned fashion tech entrepreneur, Adela learned quickly that the best way to powerful coverage was to pitch her own stories.

That’s why she now teaches entrepreneurs around the world to do the same.

In this episode, you’ll learn:

• The critical ingredients for a successful media pitch;
• Why relationships built over time are the most rewarding;
• How to use media as a source for good;
• About how predicting the future of a story will land you good coverage;
• Why telling your story is crucial to be a strong leader; and
• How diversity increases the productivity, creativity and wellbeing of society.

Find out more about Adela’s Pitch to Press training here https://www.pitchtopress.com/

And learn about her media mentorship programme here: https://www.itsyourspotlight.com/the-parlour

If you’re not sure what your story is or how to craft it in your inimitable voice, get in touch with me, and let’s work on crafting an unforgettable voice for your brand. You can find me on Instagram here https://www.instagram.com/iamannedferguson/ and message me directly here. 

The BrandUp Podcast is produced by Decibelle Creative @decibelle_creative