<p><strong>JOIN THE VALOR COFFEE COMMUNITY</strong> – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠<a href="https://community.valor.coffee?utm_source=spotify&amp;utm_campaign=ep161" target="_blank" rel="ugc noopener noreferrer">https://community.valor.coffee?utm_source=spotify&amp;utm_campaign=ep161</a></p><p>Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!</p><p><strong>Your coffee shop</strong> can survive a lot, but these three mistakes will straight-up bury you if you make them early. In this episode of the Valor Coffee Podcast, we’re back together in our new brew lab to break down the big one-way decisions: picking the wrong location, spending your budget in the wrong places, and hiring a manager too soon. </p><p><strong>We’ve been building Valor for 10 years</strong> (coffee cart → two cafés + wholesale), and we’re sharing the stuff we wish someone had drilled into us before we signed leases and bought gear. If you’re starting a café (or trying to stabilize one), this is the kind of episode that can save you months of pain and a lot of money. Subscribe, drop your “third point” in the comments, and go watch our new 3-hour “How to Start a Coffee Shop” masterclass.</p><p><strong>This week's episode is brought to you by our friends at Odeko: </strong>Use our code <strong>VALOR10 for 10%</strong> off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup</p><p><br /></p><p>*If you purchase something through one of our links, we may be entitled to a share of the sale*</p><p><br /></p><p><strong>Buy Valor Coffee:</strong> <a href=" https://valor.coffee/shop?utm_source=spotify&amp;utm_campaign=ep161" target="_blank" rel="ugc noopener noreferrer">⁠⁠https://valor.coffee/shop?utm_source=spotify&amp;utm_campaign=ep161</a></p><p><strong>Watch on Youtube:</strong> <a href="https://youtube.com/valorcoffee16" target="_blank" rel="ugc noopener noreferrer">⁠⁠https://youtube.com/valorcoffee16⁠⁠</a></p><p><strong>Want to become a Wholesale Partner?</strong> Email us at [email protected] to set up an account!</p><p><strong>Want to send us coffee?</strong> <strong>Have a question you want to answer on the show?</strong> Send us an email to [email protected]</p><p><strong>Want to get your business in front of more people?</strong> We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. </p><p>Visit <a href="https://localeyesgrowth.com/valor" target="_blank" rel="ugc noopener noreferrer">⁠⁠https://localeyesgrowth.com/valor⁠⁠</a> to get the ball rolling!</p><p><br /></p><p>Follow the Valor Coffee Podcast on Instagram: <a href="http://instagram.com/valorcoffeepod" target="_blank" rel="ugc noopener noreferrer">⁠⁠http://instagram.com/valorcoffeepod⁠⁠</a></p><p>Follow Valor on Instagram: <a href="http://instagram.com/valor.coffee" target="_blank" rel="ugc noopener noreferrer">⁠⁠http://instagram.com/valor.coffee⁠⁠</a></p><p>Subscribe to Riley's YouTube Channel: <a href="https://youtube.com/@rileywestbrook" target="_blank" rel="ugc noopener noreferrer">⁠⁠https://youtube.com/@rileywestbrook⁠⁠</a></p><p>Follow Riley:  <a href="https://instagram.com/rileywestbrook" target="_blank" rel="ugc noopener noreferrer">⁠⁠https://instagram.com/rileywestbrook⁠⁠</a></p><p>Follow Ross: <a href="https://instagram.com/rosswalters" target="_blank" rel="ugc noopener noreferrer">⁠⁠https://instagram.com/rosswalters⁠⁠</a></p><p>Follow Ethan's Parody Account:  <a href="https://instagram.com/ethanrivers777" target="_blank" rel="ugc noopener noreferrer">⁠⁠https://instagram.com/ethanrivers777</a></p>