Valor Coffee Podcast
Valor Coffee
Recent Episodes
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep158
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Third-wave coffee and drive-thrus don’t usually mix, so we rolled across Atlanta to see how our friends at Sequel Coffee Co. are pulling it off! We hit the lane, grabbed a few drinks (and snackies), and talked through what actually makes a specialty drive-thru work: clear signage, friendly face-to-face ordering, and a bar flow that keeps things moving without killing quality. Then we pop inside to chat vibe, team culture, and the little ops choices that make busy mornings feel smooth! If you’ve ever thought, “Could we do a drive-thru?” this episode is the fun, no fluff look at how it can actually click.
This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup
*If you purchase something through one of our links, we may be entitled to a share of the sale*
Buy Valor Coffee: https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep158
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at [email protected] to set up an account!
Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected]
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.
Visit https://localeyesgrowth.com/valor to get the ball rolling!
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep157
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Join us behind the scenes of Valor Coffee's 2025 Nashville owners retreat where we get honest about our biggest weaknesses as leaders and debate whether you can actually build a lifelong career in coffee. We dive into everything from marketing lessons learned the hard way to our Mount Rushmore of favorite Valor coffees, plus why we believe in giving away business knowledge for free. This candid walk-and-talk covers servant leadership, work-life balance with kids, and building company culture rooted in trust. Expect some real talk about the messy realities of growing a coffee business together!
This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup
*If you purchase something through one of our links, we may be entitled to a share of the sale*
Buy Valor Coffee: https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep157
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at [email protected] to set up an account!
Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected]
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.
Visit https://localeyesgrowth.com/valor to get the ball rolling!
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep156
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Time to spill the beans on our labor costs from the first five months of 2025 – we're showing you the actual numbers from both Valor locations because transparency is fun! We break down why paying baristas more money actually makes everyone happier (shocking, we know), the difference between making-coffee labor vs doing-paperwork labor, and how we keep our labor around 25-27% without going broke. Maybe you're dreaming of opening a coffee shop or just curious about what it really costs to make your morning latte. Regardless, grab some popcorn because we're diving into spreadsheets and it's surprisingly entertaining.
This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup
*If you purchase something through one of our links, we may be entitled to a share of the sale*
Buy Valor Coffee: https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep156
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at [email protected] to set up an account!
Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected]
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.
Visit https://localeyesgrowth.com/valor to get the ball rolling!
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep155
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Most coffee shops struggle to grow, but we share how we went from $87 pop-up days to cafés on track for $1M each. We talk about the simple things that actually get people through the door—like guest experience, location, and staying consistent—plus plenty of laughs and stories from along the way. If you’ve ever wondered what it takes to keep a coffee shop alive (and thriving), this one’s for you.
This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup
*If you purchase something through one of our links, we may be entitled to a share of the sale*
Buy Valor Coffee: https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep155
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at [email protected] to set up an account!
Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected]
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.
Visit https://localeyesgrowth.com/valor to get the ball rolling!
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep154
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
In this week's episode, the boys take a little detour to Starbucks before hitting the studio. They try out a lineup of Starbucks drinks (mostly recommended by their wives), share what they genuinely enjoy about the coffee giant, and dive into why the specialty coffee world often has a love-hate relationship with them. Join us for a unconventional taste test and some honest coffee talk from a specialty coffee perspective.
This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now!https://portal.odeko.com/signup
*If you purchase something through one of our links, we may be entitled to a share of the sale*
Buy Valor Coffee: https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep154
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at [email protected] to set up an account!
Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected]
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.
Visit https://localeyesgrowth.com/valor to get the ball rolling!
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777