<p>In this episode of Business as UNusual, culture expert and Better Culture co-founder Brett Hogeveen joins Aicila for an insightful conversation about the measurable business impact of workplace culture. Brett shares actionable strategies for building competitive advantage by prioritizing both top-down leadership and bottom-up employee engagement. Discover practical tips to improve retention, productivity, and fulfillment in your business using culture as your secret weapon.</p><br><p>Topics discussed in this episode:</p><ul><li>How culture transforms business results and why it’s not just a “soft skill”</li><li>The importance of executive buy-in and partnership for lasting culture change</li><li>Measurable ways to foster employee commitment and continuous improvement</li><li>Building culture from the bottom up: Introducing the 20 Tenets framework</li><li>Tips for leaders and employees to create a more rewarding workplace</li><li>Why strategic plans should always include culture improvement initiatives</li><li>Simple steps for shifting your organization’s culture to unlock performance</li></ul><p><br></p><p>Visit <a href="https://betterculture.com/unusual" rel="noopener noreferrer" target="_blank">https://betterculture.com/unusual</a> for your free Culture Kickstarter Pack and start building a better workplace today!</p><br><p>Resources mentioned in this episode:</p><ul><li>Better Culture Insights & free resources: <a href="https://betterculture.com/insights" rel="noopener noreferrer" target="_blank">https://betterculture.com/insights</a></li><li>Brett Hogeveen on LinkedIn: <a href="https://www.linkedin.com/in/brett-hoogeveen/" rel="noopener noreferrer" target="_blank">https://linkedin.com/in/brett-hoogeveen</a></li></ul><p><br></p><p>Make culture part of your company’s strategic plan—start a conversation with your leadership team!</p><br><p>Interested in leadership or culture training? Connect with Brett Hogeveen on LinkedIn or through Better Culture.</p><br><p>Episode transcript:</p><p>The full transcript of this conversation is available at <a href="https://www.bicurean.com/bautranscripts3" rel="noopener noreferrer" target="_blank">https://www.bicurean.com/bautranscripts3</a></p><p>Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.</p><br><p>Lightly edited and produced by BiCurean Consulting, BiCurean.com.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
