BlueTube: Home Services Podcast

Summer, the peak season for home services, is just around the corner! Is your marketing strategy in place and your website ready for increased demand? No? Don’t worry; we’ve got you covered! Our guest on BlueTube this week is one of my long-time colleagues at Blue Corona, Chase Wolf! Chase is our account director and has a proven track record in lead generation, brand awareness, customer satisfaction, and web design strategy. He is highly skilled at creating online marketing strategies and he’ll reveal how to prepare your home services marketing strategy for the increased demand ahead! Tune in.Key Takeaways: 00:00:00 Intro00:01:23 Chase’s experience in digital marketing 00:08:06 Trends in the home services industry00:12:56 How to prepare your website for the peak summer demand00:19:28 How contractors should work with their marketing agencies 00:25:06 Understanding what’s working and what’s not 00:30:12 Local SEO strategies for contractors 00:37:11 Google business profile00:39:37 Paid advertising strategies for the summertime00:46:42 Eliminating missed calls00:56:01 Quick recap and outro Additional resources: ➡️ Follow Chase Wolf on LinkedIn: https://www.linkedin.com/in/chasewolf/ ➡️ Follow me on LinkedIn: https://www.linkedin.com/in/doylebrandon/ —BlueTube is a home services podcast dedicated to all those who want to gain valuable industry insights and grow their home service business.This podcast is brought to you by Blue Corona: https://www.bluecorona.com/Make sure to follow/subscribe so you never miss an episode!

Seasonal changes affect home service businesses significantly. So, how do you ensure that your phone keeps on ringing during “shoulder season”?As marketers, it’s our job to minimize the peaks and valleys as much as possible in a “weather-enhanced” industry. And today’s guest knows that topic all too well.Joining us on this episode is Nick Rau, a seasoned digital marketing coach at Nexstar Network. With years of experience guiding contractors, Nick is here to explain what shoulder season is and the best marketing strategies for gaining customers even during off-seasons.If you want to grow your business year-round, this episode is for you.Tune in now!Key Takeaways: 00:00:00 Intro00:01:15 Meet Nick Rau00:02:51 What is Nexstar Network?00:05:11 The biggest shift in the industry00:09:31 Understanding the “shoulder season” in home services00:12:21 Marketing strategies for shoulder season00:21:39 The value of proactive marketing and long-term planning00:25:54 Leveraging customer data for targeted marketing00:28:50 Google as a pivotal platform in digital marketing strategy00:37:07 Final thoughts00:38:38 OutroAdditional resources: ➡️ Follow Nick Rau on LinkedIn: https://www.linkedin.com/in/nicholasprau/➡️ Follow me on LinkedIn: https://www.linkedin.com/in/doylebrandon/ —BlueTube is a home services podcast dedicated to all those who want to gain valuable industry insights and grow their home service business.This podcast is brought to you by Blue Corona: https://www.bluecorona.com/Make sure to follow/subscribe so you never miss an episode!

Q1… Was not the best.Most folks in the home services industry would agree that 2024 got off to a rough start. With economic uncertainty looming, people are clutching onto their money and carefully considering every penny they spend.For us marketers, this should be a clear sign that it’s time to get creative and redirect our marketing efforts. But how? Well, today we are joined by Rory Rowe, an experienced marketer and current Marketing Director at Heartland Home Services, who will tell us exactly how to navigate this economic uncertainty in the home services industry.If you want to turn this rocky year around, this episode is for you.Tune in.Key Takeaways: 00:00:00 Intro00:03:49 About Blind & Sons 00:08:28 Pivoting during economic uncertainty 00:15:52 Marketing strategies and building customer relationships00:22:34 Leveraging data to navigate economic uncertainty 00:32:08 Holding teams accountable 00:39:26 Final thoughts00:42:52 Outro  Additional resources: ➡️ Follow Rory Rowe on LinkedIn: https://www.linkedin.com/in/rory-rowe-5b89a6126/ ➡️ Follow me on LinkedIn: https://www.linkedin.com/in/doylebrandon/➡️ Ready to level up your home service marketing? Let’s talk: https://www.bluecorona.com/ —BlueTube is a home services podcast dedicated to all those who want to gain valuable industry insights and grow their home service business. This podcast is brought to you by Blue Corona: https://www.bluecorona.com/ Make sure to follow so you never miss an episode!

Are you looking to take your home services business to the next level?If you’ve been exploring ways to expand your business, chances are you’ve come across the term paid media. But what even is paid media? Is it still relevant in 2024? And how can you leverage it to grow your business? Today, we have the answers you've been looking for, courtesy of Kylie Castrucci! Kylie is the Director of Paid Media at Blue Corona and has over 15 years of analytical and creative marketing expertise. With her wealth of knowledge, she's here to explain paid media and show you how to use it effectively for your home services business.If you want to grow like a pro, this episode is for you. Tune in! Key Takeaways: 00:00:00 Intro00:02:43 The current state of paid media00:08:28 Platform control and autonomy00:10:38 Advertising costs for home service companies00:16:57 Never put all of your eggs in one basket00:19:02 Advertising strategies for lead generation00:24:04 When is the right time to branch out?00:31:08 What should a contractor look for in a paid media partner?00:33:03 Leveraging data00:39:50 Outro Additional resources: ➡️ Follow Kylie Castrucci on LinkedIn: https://www.linkedin.com/in/kylie-castrucci-63077531/ ➡️ Follow me on LinkedIn: https://www.linkedin.com/in/doylebrandon/➡️ Ready to level up your home service marketing? Let’s talk: https://www.bluecorona.com/ —BlueTube is a home services podcast dedicated to all those who want to gain valuable industry insights and grow their home service business. This podcast is brought to you by Blue Corona: https://www.bluecorona.com/ Make sure to follow so you never miss an episode!

Are you thinking about selling your home service business?Before you pull the trigger, there are a few things you need to consider. When is the best time to sell? How much is your business worth? And most importantly, is there anything you can do to increase its value before selling? Today, one of the best business brokers in our industry - Patrick Lange - will answer all these questions for us! Patrick is a serial entrepreneur and business broker who has successfully sold over 120 home services businesses nationwide. His tips will help you make the right calls and the most money!You’ve spent years building your business. Don’t mess up when you sell it!Key Takeaways: 00:00:00 Intro00:03:06 How Patrick got into selling home service businesses 00:04:45 Patrick’s other entrepreneurial ventures 00:08:32 When is it time to sell a business?00:10:19 How much is your business really worth? 00:12:53 Most common mistakes when selling a business00:16:41 Operating efficiency and business value 00:21:18 Where is the market heading? 00:26:53 OutroAdditional resources: ➡️ Follow Patrick Lange on LinkedIn: https://www.linkedin.com/in/patrick-lange-businessbroker/ ➡️ Check out Patrick Lange’s website: https://businessmodificationgroup.com/ ➡️ Follow Patrick Lange on YouTube: https://www.youtube.com/@PatrickLange9858➡️ Follow me on LinkedIn: https://www.linkedin.com/in/doylebrandon/➡️ Ready to level up your home service marketing? Let’s talk: https://www.bluecorona.com/ —BlueTube is a home services podcast dedicated to all those who want to gain valuable industry insights and grow their home service business. This podcast is brought to you by Blue Corona: https://www.bluecorona.com/ Make sure to follow so you never miss an episode!