Q1… Was not the best.Most folks in the home services industry would agree that 2024 got off to a rough start. With economic uncertainty looming, people are clutching onto their money and carefully considering every penny they spend.For us marketers, this should be a clear sign that it’s time to get creative and redirect our marketing efforts. But how? Well, today we are joined by Rory Rowe, an experienced marketer and current Marketing Director at Heartland Home Services, who will tell us exactly how to navigate this economic uncertainty in the home services industry.If you want to turn this rocky year around, this episode is for you.Tune in.Key Takeaways: 00:00:00 Intro00:03:49 About Blind & Sons 00:08:28 Pivoting during economic uncertainty 00:15:52 Marketing strategies and building customer relationships00:22:34 Leveraging data to navigate economic uncertainty 00:32:08 Holding teams accountable 00:39:26 Final thoughts00:42:52 Outro  Additional resources: ➡️ Follow Rory Rowe on LinkedIn: https://www.linkedin.com/in/rory-rowe-5b89a6126/ ➡️ Follow me on LinkedIn: https://www.linkedin.com/in/doylebrandon/➡️ Ready to level up your home service marketing? Let’s talk: https://www.bluecorona.com/ —BlueTube is a home services podcast dedicated to all those who want to gain valuable industry insights and grow their home service business. This podcast is brought to you by Blue Corona: https://www.bluecorona.com/ Make sure to follow so you never miss an episode!