Brand Rescue: Public Relations Unfiltered

How do you become the PR pro clients can’t afford to lose? Whitney Lee is getting into what it really takes to stand out, earn your seat at the table, and make sure your value goes beyond a never-ending to-do list. She breaks down the client red flags worth paying attention to, why setting expectations early can save you major headaches, and how to shift from being the person who checks off tasks to the expert clients trust to guide the big picture. Plus, she gets into why not every client deserves a yes. Because being unfirable isn’t about doing more work. It’s about bringing more to the relationship. Connect with Whitney on Instagram Connect with Whitney on LinkedIn

If every PR client needs something different, how do you build an agency that can actually scale? That’s the question Whitney found herself wrestling with after years of intentionally avoiding traditional packages. In this episode, Whitney takes you behind the scenes of how True Story tackled that problem: creating a framework for the team without turning the agency into a one-size-fits-all machine. She shares what happened when she brought in an outside expert to challenge the way they were doing things, rethink their processes, and automate the parts of the business that didn’t need to be reinvented every time. It’s a behind-the-scenes look at building systems that make an agency easier to run, without losing the customization that makes PR different from a one-size-fits-all service. Connect with Whitney on Instagram Connect with Whitney on LinkedIn x1s1ND6kjxbBBElSxwS2

Packages sound simple: give clients a few options, let them pick what they need, and make the sales process easier. So why has Whitney spent years running an agency without them? In this episode, Whitney gets into the age-old agency debate around packages and why they can create more problems than they solve. She breaks down why PR agencies need to look beyond a list of deliverables, what clients are really paying for, and why letting a client prescribe their own marketing strategy can get you into trouble. Connect with Whitney on Instagram Connect with Whitney on LinkedIn

What if you could spend three months traveling through Europe without taking three months off work? In this episode, Whitney gets candid about what it actually takes to run an agency while working from wherever you want. She shares how she structures her days while traveling, why she treats work hours like she would in a traditional office, and how strong systems allow her team to operate without her hovering over every task. Because working from anywhere sounds glamorous, but the freedom to make your own schedule only works if you’re willing to give yourself a strong structure. Connect with Whitney on Instagram Connect with Whitney on LinkedIn

Every client has critics. But what happens when those critics become organized, persistent, and loud enough to potentially influence decision makers? In this candid episode, Whitney tackles one of the more challenging realities of PR: representing a client when people are actively working against them. She explains how to understand what the opposition actually wants, turn their criticism into better messaging and keep control of the narrative when going silent feels like the easiest option. Most importantly, Whitney explains why transparency, professionalism, and consistency are your best tools when the haters get loud. Connect with Whitney on Instagram Connect with Whitney on LinkedIn