<b>Amber Balcaen didn’t just have to prove she could win races. She had to prove she was worth backing.</b><br /><b></b><br /><b>In this episode of Soul &amp; Science, Jason Harris sits down with Amber Balcaen, a third-generation race-car driver who made history in 2016 as the first Canadian female to win a NASCAR-sanctioned race in the United States. With a background in dirt racing, Amber became the first in her family to transition to asphalt stock cars and has since made more than 40 starts in the ARCA Menards Series.</b><br /><b></b><br /><b>Together, Jason and Amber explore the parallels between racing and business: the discipline of consistency, the importance of feedback loops, and the mindset required to keep going when results don’t come easily. From cold-calling sponsors to refining her brand story, Amber explains how resilience becomes operational—and why the ability to assess, adapt, and implement is what separates short careers from long ones.</b><br /><b></b><br /><b>Key Takeaways:</b><br /><b><br />✅ Performance earns attention, but sponsorship sustains opportunity<br />✅ Resilience works best when it’s treated as a system, not a feeling<br />✅ Strong brands attract partners instead of chasing them<br />✅ Long-term success is built through consistency, feedback, and adaptation</b><br /><b></b><br /><b>Memorable Moments:</b><br /><b></b><br /><b>💡 “If I wanted to be a race car driver, I first had to be a businesswoman.”<br />💡 “Resilience isn’t just emotional. It’s operational.”<br />💡 “Racing and business are so similar: it’s always assess and implement.”<br />💡 “Hold your vision.”<br /><br />Brought to you by <a href="https://mekanism.com/" target="_blank" rel="noreferrer noopener">Mekanism</a>.</b>