The Google Ads Podcast
Solutions 8
Free Media Efficiency Ratio (MER) Tracker Sheet
Free Media Efficiency Ratio (MER) Tracker Sheet
Description
Improve your marketing efforts with this detailed Media Efficiency Ratio (MER) Tracker Sheet. Learn to analyze profitability metrics and track customer behavior across all your digital marketing platforms (Google Ads, Meta Ads, Shopify, etc.) so you can make data-driven decisions without relying on third-party attribution platforms. Nick also shares a cheap but detailed tool you can use to extract key metrics for better data analyzation. Watch this video now.
Download the detailed MER tracker sheet for FREE: https://docs.google.com/spreadsheets/...
0:00 Intro
0:16 Free Media Efficiency Ratio (MER) Tracker Sheet
6:10 Calculating profitability using COGS
13:38 Using Datadrew
17:51 RFM segments on Datadrew
22:00 Using the MER tracker for client presentations
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