Ep 239 | This week on Discover Ag, Natalie and Tara dig into a Campbell's soup scandal, the CMA Awards crisis, a heartwarming veterans program, and the viral sesame seed discovery that has everyone rethinking their burger buns.

A leaked audio recording from a former Campbell's VP calling their food "bleep for poor people" and claiming their chicken comes from a 3D printer goes viral, but the hosts argue the real issue isn't false ingredient claims—it's corporate culture and classism. The CMA Awards hit rock bottom with only 6 million viewers (down from 16 million a decade ago), sparking debate about country music's identity crisis and why they desperately need the Dancing With the Stars Gen Z marketer. On a positive note, the Armed to Farm program is helping veterans transition into sustainable agriculture with an 83% retention rate through hands-on training in everything from aquaponics to beekeeping. Plus, Cheetos launches a "Simply Naked" line without artificial dyes, and a viral video reveals where sesame seeds actually come from—growing in pods that burst open when ripe, which is literally the origin of "open sesame."

What We Discovered This Week 🤠

🪩 Campbell's VP scandal and what it reveals about corporate culture 🪩 CMA Awards hit record-low ratings—what went wrong? 🪩 Armed to Farm: Veterans finding purpose in agriculture 🪩 Cheetos goes naked (the snack, not the hosts) 🪩 Sesame seeds: The viral food discovery we didn't know we needed 🪩 Open Sesame is literally about sesame seed pods bursting open

CHAPTERS:

00:00 - Intro: Campbell's Mess, CMA Disaster, Veterans & Sesame Seeds 00:59 - Discovery 1: Campbell's VP Scandal & The 3D Printed Chicken Controversy 06:18 - The Food System Culture: Classism & Corporate Profit Over Quality 10:55 - Campbell's Stock Impact & Brand Innovation Opportunities 16:19 - Discovery 2: CMA Awards Hit All-Time Low with 6 Million Viewers 19:49 - Dancing With the Stars Strategy & Why CMAs Need a Gen Z Marketer 24:49 - Morgan Wallen Controversy & Country Music's Identity Crisis 27:16 - Discovery 3: Armed to Farm Program Helps Veterans Find Purpose 36:53 - Disco Debrief: Cheetos Goes Naked & The Maha Connection 40:49 - Discovery 4: The Sesame Seed Surprise—Where Do They Come From? 45:50 - Open Sesame: The Phrase Origin & Where Texas Produces Them 47:48 - Wrap-up and Monday's Dear Discos Interview with Duckworth Wool

🪩 WELCOME TO DISCOVER AG

A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist.

🪩 JOIN CLUB DISCOVER

Want more Discover Ag? Become part of our exclusive Club Discover on Facebook!

• Vote on the articles we cover

• Connect with other Disco listeners

• Discover behind-the-scenes content

🎉 Join the community: https://facebook.com/groups/clubdiscover

📲 CONNECT WITH US ONLINE

• Website: https://discoverag.com/

• Podcast: https://pod.link/1615443750

• Instagram: https://instagram.com/discoveragpodcast

🤝PARTNERS AND SPONSORSHIPS

MARY T FABER Bookkeeping Services for Rural Entrepreneurs

OUR FARMS Code "DISCOVER" 10%

ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order)

SWEETWATER PILLOWS Code "DISCOVER" for a free tote

TOUPS & CO Use link for 20% off

FARM WIFE TALLOW Code "DISCOVER" 10% off

TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat

COZY EARTH Code "DISCOVER" 40% off

SUNRISE FLOUR MILL Code "DISCOVER" 10% off

DUCKWORTH Code "DISCOVER" 10% off

GROUNDED JOURNALS Code "DISCOVER" for savings

Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.