Online Store Success with Jodie Minto

Today on the podcast, I’m lifting the lid on exactly how I’m structuring Meta ad accounts right now. Think of it as a real behind-the-scenes chat about what I’m testing, what I’m keeping, and the small shifts that are helping campaigns run more smoothly. It’s simple, practical and perfect to listen to before you head into your next round of optimisation. 🎧 Listen here: https://www.jodieminto.com/podcast  Inside this episode What’s happening in the auction at the moment Why the “one ad set for everything” approach is falling flat The structure I’m leaning into for more stability When ABO or CBO makes the most sense A few ideas to consider before your next round of tweaks Why you’ll love this one It’s an easy, honest breakdown of what’s working right now without the overwhelm. Just clear strategy and a fresh way to think about your setup. Want my eyes on your ads? If you’d love expert guidance or a personalised plan, you can book a paid 1:1 session with me here: 👉 https://www.jodieminto.com/work-with-me  Or explore all the ways we can work together: 👉 https://www.jodieminto.com  Thanks so much for tuning in!

If you’ve noticed your Meta ads feeling a little wobbly lately, you’re not imagining it. 😩 Andromeda has officially landed.  In this episode, I unpack what this major algorithm shift means for your e-commerce brand and how to adjust your strategy so Meta’s delivery system works with you, not against you. Here’s what we cover: What Andromeda actually is and why Meta has introduced it Why broad audiences are now essential How your creative has become your strongest targeting signal What this means for your hooks, angles and visuals Why one hero ad is no longer enough How to structure campaigns so the right person sees the right message at the right time What’s working across my ad accounts and client accounts right now Practical next steps you can implement today By the end, you’ll know exactly how to adapt, what to test, and how to stay steady even as the algorithm evolves. 💫 Early access is now open for eComm Ads Academy 🤩 If you want my eyes on your ad account and a clear step by step system for building profitable Meta ads, you can join eComm Ads Academy in early access now. You’ll get instant access to the full curriculum so you can start implementing straight away. And if you join before 27 November, you’ll also receive a bonus one-on-one coaching call with me valued at $990 🎉 Learn more and join early access here: https://www.jodieminto.com/eaa  Connect with me Website: jodieminto.com Instagram @iamjodieminto

Making sales is great… but keeping money in your bank account? That’s where most online store owners struggle. In this episode, we dive deep into the money side of your business — the cashflow leaks, the profit traps, and the small tweaks that can make a big difference to your bottom line. I’m joined by Matt Byrne, founder of Day One Advisory and an accountant who specialises in e-commerce. Together, we break down what every online store owner needs to know to run a financially healthy, profitable business. You’ll learn: 💸 Why cashflow feels so hard (and what to do about it) 📊 How to calculate your real margins, including hidden costs that quietly kill profit ⚖️ The truth about profit vs. cashflow, and why they’re not the same thing 🧮 How to find your break-even point and plan for sustainable growth 💰 When to start paying yourself (and how to make it possible) This isn’t a scary finance episode, it’s your no-fluff guide to finally understanding your numbers so you can make smarter, more confident business decisions. Connect with Matt Byrne: Day One Advisory Instagram: @matt.dayoneadvisory LinkedIn: Matt Byrne Links Mentioned: 💼 Landed costs workbook download: Landed Cost Calculator - Day One Advisory 📹 Watch Matt’s YouTube Channel for more e-commerce finance tips: @matt.dayoneadvisory Matt Byrne - YouTube Want more support scaling your store? Check out my free resources and programs at jodieminto.com  Links & Resources:🎧 Full episode page: jodieminto.com/podcast🌐 Visit my website: jodieminto.com📸 Connect on Instagram: @iamjodieminto

I recently joined Jaryd Krause on his podcast to chat about what it really takes to scale an eCommerce business and sell it successfully. We unpacked my journey building iland co., a fashion brand I started from scratch while raising a young family, working full time, and living overseas. What started as a side project turned into a seven figure global brand with customers and stockists around the world. In this chat, Jaryd and I talk about what happens behind the scenes of scaling an eCommerce business, the lessons I learned from my first failed exit attempt, and how I eventually secured an all cash sale to an outside buyer. Here’s a quick peek at what we cover: ✔️ The two biggest mistakes brands make when trying to jump from six to seven figures ✔️ Why scaling too fast can backfire (and how to know when to pause) ✔️ The real process of selling your business (and what happens when a deal falls through) ✔️ How to align your business growth with your long term goals If you’re an eCommerce founder dreaming of scaling, selling, or simply building a business with real value, this one’s for you. 🎧 Tune in and get an inside look at how to scale strategically and prepare for a successful sale. See the full episode page here. Watch the full episode here, too.

Ever felt like your brain has 5,000 tabs open, you’re doing all the things, and you’re one big order surge away from collapse? 👀 This week’s episode is for you. We’re diving into the big (and often scary) question: When’s the right time to hire help in your business? I’m sharing the lessons I learnt the hard way, from picking and packing orders on my dining table to managing a team of seven (and a lease I couldn’t wait to escape). Spoiler: it wasn’t all sunshine and scaling. You’ll learn: The signs it’s time to hire (and why waiting too long can stall your growth) My very first hires and why starting small was the best move The costly mistakes I made scaling my team too fast Why contractors and freelancers can save you stress (and $$) How to create simple SOPs so your team members actually succeed The #1 question to ask yourself before committing to an office or warehouse If you’re on the cusp of hiring your first VA, considering a 3PL, or wondering how to free yourself up to focus on revenue-driving tasks, this episode will help you make smarter, more strategic decisions about building your team. Want more support scaling your store? Check out my free resources and programs at jodieminto.com  Links & Resources: 🎧 Full episode page: jodieminto.com/podcast  🌐 Visit my website: jodieminto.com  📸 Connect on Instagram: @iamjodieminto