Today on the podcast, I’m lifting the lid on exactly how I’m structuring Meta ad accounts right now. Think of it as a real behind-the-scenes chat about what I’m testing, what I’m keeping, and the small shifts that are helping campaigns run more smoothly. It’s simple, practical and perfect to listen to before you head into your next round of optimisation. 🎧 Listen here: https://www.jodieminto.com/podcast  Inside this episode What’s happening in the auction at the moment Why the “one ad set for everything” approach is falling flat The structure I’m leaning into for more stability When ABO or CBO makes the most sense A few ideas to consider before your next round of tweaks Why you’ll love this one It’s an easy, honest breakdown of what’s working right now without the overwhelm. Just clear strategy and a fresh way to think about your setup. Want my eyes on your ads? If you’d love expert guidance or a personalised plan, you can book a paid 1:1 session with me here: 👉 https://www.jodieminto.com/work-with-me  Or explore all the ways we can work together: 👉 https://www.jodieminto.com  Thanks so much for tuning in!