<description>&lt;p&gt;&lt;a href="wedproslive.com " rel="noopener noreferrer" target="_blank"&gt;Wed Pros Live&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Show notes:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;This week on the podcast I spoke to Nikita Thorne, an esteemed strategist at Guides for Brides, we delve into the necessity of understanding our target audiences as wedding businesses. Nikita addresses the misconceptions surrounding wedding directories, elucidating their ongoing relevance and the strategies to leverage them effectively in a digital age dominated by AI.&lt;/p&gt;&lt;p&gt;&lt;a href="https://guidesforbrides.co.uk/business-information/why-wedding-businesses-need-directories-more-than-ever" rel="noopener noreferrer" target="_blank"&gt;Why wedding businesses need directories more than ever&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://guidesforbrides.co.uk/advertise" rel="noopener noreferrer" target="_blank"&gt;GuidesforBrides&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Time stamps:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;00:00 - Understanding Audience Engagement on Social Media&lt;/p&gt;&lt;p&gt;02:28 - The Impact of AI on the Wedding Industry&lt;/p&gt;&lt;p&gt;11:47 - The Evolution of AI in Marketing&lt;/p&gt;&lt;p&gt;20:24 - The Evolution of Social Media Marketing&lt;/p&gt;&lt;p&gt;26:33 - The Evolution of Wedding Marketing Strategies&lt;/p&gt;&lt;p&gt;34:20 - Learning from American Speakers: Insights and Perspectives&lt;/p&gt;&lt;p&gt;41:41 - The Importance of Networking in the Wedding Industry&lt;/p&gt;&lt;p&gt;44:24 - Navigating Industry Connections and Networking Opportunities&lt;/p&gt;</description>

Wedding Pros who are ready to grow - with Becca Pountney

Becca Pountney

Are wedding directories dead? With Nikita Thorne

MAR 12, 202648 MIN
Wedding Pros who are ready to grow - with Becca Pountney

Are wedding directories dead? With Nikita Thorne

MAR 12, 202648 MIN

Description

Wed Pros LiveShow notes:This week on the podcast I spoke to Nikita Thorne, an esteemed strategist at Guides for Brides, we delve into the necessity of understanding our target audiences as wedding businesses. Nikita addresses the misconceptions surrounding wedding directories, elucidating their ongoing relevance and the strategies to leverage them effectively in a digital age dominated by AI.Why wedding businesses need directories more than everGuidesforBridesTime stamps:00:00 - Understanding Audience Engagement on Social Media02:28 - The Impact of AI on the Wedding Industry11:47 - The Evolution of AI in Marketing20:24 - The Evolution of Social Media Marketing26:33 - The Evolution of Wedding Marketing Strategies34:20 - Learning from American Speakers: Insights and Perspectives41:41 - The Importance of Networking in the Wedding Industry44:24 - Navigating Industry Connections and Networking Opportunities