<description>&lt;p&gt;&lt;strong&gt;Show notes:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;This week I spoke to Mark Chapman, President of the I Do Society and the wedding industry's leading expert in Google Meta and TikTok ads. We discussed the significance of paid advertising strategies in 2026, emphasising the evolving landscape of social media and the pivotal role of short-form video content.&lt;/p&gt;&lt;p&gt;&lt;a href="https://kits.theidosociety.com/a/6krno" rel="noopener noreferrer" target="_blank"&gt;Find out more about the DIY Ads courses&lt;/a&gt; use code BECCA for a discount&lt;/p&gt;&lt;p&gt;&lt;a href="https://beccapountney.com/wed-pros-live-menu/" rel="noopener noreferrer" target="_blank"&gt;Get your tickets for Wed Pros Live!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Time stamps:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;00:11 - The Impact of Live Events on Personal Growth&lt;/p&gt;&lt;p&gt;04:17 - Navigating the New Era of Wedding Business Marketing&lt;/p&gt;&lt;p&gt;10:03 - The Evolution of Wedding Advertising Strategies&lt;/p&gt;&lt;p&gt;22:53 - Deciding Where to Allocate Advertising Resources&lt;/p&gt;&lt;p&gt;26:09 - The Shift in Advertising Strategies&lt;/p&gt;&lt;p&gt;39:27 - The Impact of AI on Advertising&lt;/p&gt;&lt;p&gt;40:51 - Transitioning to In-Person Events&lt;/p&gt;&lt;p&gt;Mentioned in this episode:&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Last few tickets for Wed Pros Live!&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Want to join me for Wed Pros Live in London or Ireland this March? There are only a few tickets remaining. Kilkenny: Monday 23rd March 2026 London: Wednesday 25th March 2026&lt;/p&gt;&lt;p&gt;&lt;a href="https://wedding-pros.captivate.fm/wedprosliveuk"&gt;Wed Pros Live &lt;/a&gt;&lt;/p&gt;</description>

Wedding Pros who are ready to grow - with Becca Pountney

Becca Pountney

Can you run your own paid ads? With Mark Chapman

JAN 29, 202648 MIN
Wedding Pros who are ready to grow - with Becca Pountney

Can you run your own paid ads? With Mark Chapman

JAN 29, 202648 MIN

Description

Show notes:This week I spoke to Mark Chapman, President of the I Do Society and the wedding industry's leading expert in Google Meta and TikTok ads. We discussed the significance of paid advertising strategies in 2026, emphasising the evolving landscape of social media and the pivotal role of short-form video content.Find out more about the DIY Ads courses use code BECCA for a discountGet your tickets for Wed Pros Live!Time stamps:00:11 - The Impact of Live Events on Personal Growth04:17 - Navigating the New Era of Wedding Business Marketing10:03 - The Evolution of Wedding Advertising Strategies22:53 - Deciding Where to Allocate Advertising Resources26:09 - The Shift in Advertising Strategies39:27 - The Impact of AI on Advertising40:51 - Transitioning to In-Person EventsMentioned in this episode:Last few tickets for Wed Pros Live!Want to join me for Wed Pros Live in London or Ireland this March? There are only a few tickets remaining. Kilkenny: Monday 23rd March 2026 London: Wednesday 25th March 2026Wed Pros Live