Show notes:This week on the podcast, I’m speaking to venue consultant and co-owner of The Barn at Pengelly, Wenna Hicks, about wedding venue success and how data-driven decisions can transform bookings and business growth.We explore Wenna’s journey from corporate consulting into the wedding industry and how she applies strategic thinking, market research, and customer insights to improve venue performance. We also discuss pricing strategy, CRM systems, social media marketing, supplier relationships, and the importance of transparency in increasing wedding venue bookings.The Barn at Pengelly InstagramElevate venue consultancyTime stamps:00:02 - The Importance of Transparency in Venue Marketing01:44 - The Journey from Corporate Consulting to Wedding Venue Owner09:22 - The Journey to First Bookings14:17 - Challenges and Growth in Business Operations26:05 - Navigating Pricing Strategies in the Wedding Industry31:01 - Building Relationships with Suppliers34:55 - The Role of Social Media in Modern Marketing42:55 - Investing in Business Education and Networking47:36 - The Importance of Mindset in Business GrowthMentioned in this episode:The TikTok Pro Course is back this June!Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in.TikTok Pro