<description>&lt;p&gt;&lt;strong&gt;Show notes:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;This week on the podcast I'm chatting to Zoe Burke, the global head of brand content and social at Bridebook. We delved into the complexities that couples face when navigating the amount of options available to them. Drawing from her extensive experience in the wedding industry, Zoe emphasises the importance of personalisation and the evolving role of directories in facilitating vendor selection.&lt;/p&gt;&lt;p&gt;&lt;a href="https://partners.bridebook.com/uk/resources/reports " rel="noopener noreferrer" target="_blank"&gt;Industry report&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.instagram.com/zoeburke_editor " rel="noopener noreferrer" target="_blank"&gt;Zoe's Instagram &lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.tiktok.com/@wedding_editor" rel="noopener noreferrer" target="_blank"&gt;Zoe's Tiktok&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Time stamps: &lt;/strong&gt;&lt;/p&gt;&lt;p&gt;00:02 - Navigating the Wedding Planning Process&lt;/p&gt;&lt;p&gt;00:37 - The Journey into the Wedding Industry&lt;/p&gt;&lt;p&gt;16:39 - Understanding the Modern Wedding Directory Landscape&lt;/p&gt;&lt;p&gt;27:21 - Understanding Couples' Expectations in Wedding Planning&lt;/p&gt;&lt;p&gt;38:18 - The Importance of Personal Connection in Marketing&lt;/p&gt;&lt;p&gt;Mentioned in this episode:&lt;/p&gt;&lt;p&gt;&lt;strong&gt;The TikTok Pro Course is back this June!&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in.&lt;/p&gt;&lt;p&gt;&lt;a href="https://wedding-pros.captivate.fm/tiktokpro"&gt;TikTok Pro&lt;/a&gt;&lt;/p&gt;</description>

Wedding Pros who are ready to grow - with Becca Pountney

Becca Pountney

Is Bridebook still relevant in 2026? With Zoe Burke

APR 30, 202643 MIN
Wedding Pros who are ready to grow - with Becca Pountney

Is Bridebook still relevant in 2026? With Zoe Burke

APR 30, 202643 MIN

Description

Show notes:This week on the podcast I'm chatting to Zoe Burke, the global head of brand content and social at Bridebook. We delved into the complexities that couples face when navigating the amount of options available to them. Drawing from her extensive experience in the wedding industry, Zoe emphasises the importance of personalisation and the evolving role of directories in facilitating vendor selection.Industry reportZoe's Instagram Zoe's TiktokTime stamps: 00:02 - Navigating the Wedding Planning Process00:37 - The Journey into the Wedding Industry16:39 - Understanding the Modern Wedding Directory Landscape27:21 - Understanding Couples' Expectations in Wedding Planning38:18 - The Importance of Personal Connection in MarketingMentioned in this episode:The TikTok Pro Course is back this June!Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in.TikTok Pro