Website mistakes you need to stop making. With Amber Lucas

JUN 4, 202654 MIN
Wedding Pros who are ready to grow - with Becca Pountney

Website mistakes you need to stop making. With Amber Lucas

JUN 4, 202654 MIN

Description

Show notes: How do you feel when someone lands on your website?Proud? Excited? Confident?Or do you secretly hope nobody looks at it too closely?In this week's episode, I'm joined by Amber from calluna&thyme, who helps wedding professionals create websites that don't just look beautiful but actually work hard for their businesses. After spending 14 years working within the wedding industry, Amber understands exactly what couples are looking for when they're searching for their wedding suppliers, and why so many wedding pros end up with websites that no longer reflect who they are or the level of service they offer.We dive into the biggest website mistakes we both see time and time again, from talking too much about ourselves, to confusing navigation, weak call-to-actions and websites that leave potential clients unsure of what to do next.We also discuss why your website should be much more than an online portfolio, how to create a better experience for visitors, and why keeping your website updated could make a bigger difference to your enquiries than you realise.Whether you're planning a complete redesign, considering a website template, or simply want to improve what you've already got, Amber shares plenty of practical advice you can put into action straight away.Time stamps:04:00 - The Transition to Full-Time Entrepreneurship11:24 - Website Design Mistakes in the Wedding Business17:56 - The Importance of Clear Calls to Action on Your Website25:17 - Updating Website Images for Weddings37:30 - Choosing the Right Website Platform: Showit vs Others41:41 - Choosing the Right Website Template for Your Business49:42 - Collaborative Website StrategiesMentioned in this episode:Join Club 150 - The Wedding Pro Members LoungeThe Wedding Pro Members Lounge is my private membership community for wedding business owners and venues, offering weekly coaching with Becca, monthly masterclasses, and an on-demand training vault. Club 150 because there's only ever a maximum of 150 members inside! When the 150 seats are gone, the doors close. Join now and experience the community for yourself.Wedding Pro Members Lounge