Show notes:This week on the podcast I caught up with Tayler Cusick-Hollman, founder of Enji and a great industry friend of mine! We explore the tendency of business owners to cling to familiar practices, even when they yield diminishing returns, highlighting the necessity for innovation in response to market shifts. Additionally, we delve into the concept of the "trust recession," a phenomenon impacting customer perceptions and the imperative for authenticity in marketing efforts. As we navigate through these topics, we aim to provide actionable insights that empower our listeners to embrace change and enhance their marketing effectiveness.Taylers InstagramEnji's websiteTime stamps:06:16 - Understanding the Trust Recession in Marketing20:02 - The Reality of Marketing in the Wedding Industry29:31 - The Importance of Consistency in Marketing37:09 - The Importance of Effective Marketing Tools54:56 - The Importance of Continuing Education and CommunityMentioned in this episode:Join Club 150 - The Wedding Pro Members LoungeThe Wedding Pro Members Lounge is my private membership community for wedding business owners and venues, offering weekly coaching with Becca, monthly masterclasses, and an on-demand training vault. Club 150 because there's only ever a maximum of 150 members inside! When the 150 seats are gone, the doors close. Join now and experience the community for yourself.Wedding Pro Members Lounge