‘’It doesn't matter how much time it takes you to do the work; what value you deliver to your clients matters.’’ 

You’re in for a treat on this episode of The Professional Rule Breaker. I had the incredible opportunity to sit down with Samantha Hartley, a business strategist who’s all about helping entrepreneurs skyrocket their revenue without burnout. If you’ve been stuck on that revenue rollercoaster or feeling drained from endless client work, Samantha’s got some insights that will flip your perspective on business upside down.

We covered a lot of ground: from ditching the hourly billing trap (seriously, it’s a total game-changer) to diving into what Samantha calls your "joy and genius zone." I love this concept—it’s all about focusing on what truly energizes you while delivering massive value to your clients. Samantha also shares her foolproof strategies for attracting your ideal clients and building a business that’s not just profitable but genuinely enjoyable to run. Ready to stop grinding harder and start working smarter? Trust me, you won’t want to miss this one!

 

Timestamps:

• 00:35: Meet Samantha Hartley: The Revenue Multiplier
• 01:45: Breaking the Hourly Mindset
• 05:00: The Joy and Genius Zone
• 07:05: The Importance of Pricing and Perfect Clients
• 09:50: Transformational Engagements vs. Transactional Projects
• 15:30: The Revenue Pyramid Strategy
• 21:20: Finding Your Perfect Customer
• 26:00: Building Trust Online and The Importance of Networking
• 28:15: Effective Business Systems and Standard Operating Procedures (SOPs)
• 39:10: The Next Level Client
• 43:00: The Journey to Rule-Breaking

 

Key Topics Discussed:

• Escaping the hourly billing mindset and embracing value-based pricing
• Finding your "joy and genius zone" to energize your work
• Attracting clients that are a perfect match for you and your business
• Transitioning from short-term projects to impactful, long-term engagements
• Crafting a business that’s both profitable and fulfilling—because why not?
• Simple systems to scale your business without the overwhelm
• Creating consistent revenue streams while reclaiming your time

 

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