Into the Metaverse

Roblox has a large, vibrant community of Gen Z users that spend on average about 2.5 hours per day on the platform. And to discuss how best to market to this audience, Yon welcomes Krystal Hauserman, a dedicated marketing executive to the podcast.

Krystal was previously the CMO of 11:11 media, the company founded by Paris Hilton to transform the celebrity’s consumer products, entertainment and media empire for a youth audience. Notably, they launched a persistent Roblox experience themed around Paris.

Krystal and Yon had a great conversation covering a broad range of topics, including bringing celebrity experiences to the Roblox platform, learnings from interacting with Gen Z and Gen Alpha users on Roblox and more broadly in marketing and much more.

How are enterprises viewing investing in the metaverse today? Yon was delighted to welcome Edwina Fitzmaurice, the Chief Customer Success Officer at EY to the podcast. Edwina is also a member of the World Economic Forum’s Global Future Council, an adjunct associate professor at Trinity College Dublin and a board member and chair of the governance committee of WIN: Women in Innovation.

Edwina and Yon had a wonderful conversation covering a broad range of topics, including which technologies are driving the conversation in the boardroom today, why companies are expanding into immersive metaverse platforms and why inclusivity is a core tenet of building disruptive technologies.

Roblox just reported a very strong set of results for 2023 and Yon and Matthew are back to break it down. We also had to dive into Epic and Disney’s new partnership.

Welcome back to Into the Metaverse. In this week’s episode, Yon and Matthew dive into four of the most important and interesting news stories related to the metaverse.

The topics we discuss today include the smash hit new video game Palworld, the latest salvo in the Apple vs. Epic saga, the launch apps for the Apple Vision Pro and Netflix’s gaming strategy.

To kick off our slate of fantastic guests for 2024, Matthew was delighted to chat with Steven Gay, the CEO of Mode Maison. Mode Maison is the first and only multi-brand retail platform for luxury home goods and the first and only multi-brand retail platform built entirely with digital twins.

Steven and Matthew had an excellent conversation about the importance of digital twins in the luxury goods market, what differentiates Mode Maison’s technology from peers and why their company decided to focus first on the luxury home goods market for digital twins applications. Steven also discussed the company’s work with the DigitalCore Consortium and why we need organizations like DigitalCore to help spearhead the digitization of industries like luxury retail.

And to wrap it all up, Steven left us with a fun prediction for the metaverse in 2024, which you’ll have to listen through to catch at the end of the conversation.