EP.91: Marketing on Roblox & Reaching Gen Z Audiences With Krystal Hauserman
MAR 7, 202441 MIN
EP.91: Marketing on Roblox & Reaching Gen Z Audiences With Krystal Hauserman
MAR 7, 202441 MIN
Description
<p>Roblox has a large, vibrant community of Gen Z users that spend on average about 2.5 hours per day on the platform. And to discuss how best to market to this audience, Yon welcomes Krystal Hauserman, a dedicated marketing executive to the podcast.</p>
<p>Krystal was previously the CMO of 11:11 media, the company founded by Paris Hilton to transform the celebrity’s consumer products, entertainment and media empire for a youth audience. Notably, they launched a persistent Roblox experience themed around Paris.</p>
<p>Krystal and Yon had a great conversation covering a broad range of topics, including bringing celebrity experiences to the Roblox platform, learnings from interacting with Gen Z and Gen Alpha users on Roblox and more broadly in marketing and much more.</p>
<p>Follow Krystal: <a href="https://www.linkedin.com/in/krystalhauserman/">LinkedIn</a> | <a href="https://www.krystalhauserman.com/">Website</a></p>
<p>Learn more about Into the Metaverse and Yon by visiting the <a href="https://www.intometamedia.com/">website</a>.</p>
<p>Follow Yon: <a href="https://www.linkedin.com/in/yonatanrf/">LinkedIn</a> | <a href="https://twitter.com/yonatanrf">Twitter</a></p>
<p>Learn more about Supersocial by visiting the <a href="https://supersocialinc.com/">website</a>.</p>
