<a target="_blank" href="https://www.buzzsprout.com/1974786/fan_mail/new">Send us Fan Mail</a>What are you actually known for… and is it helping or hurting your business?Are you trying to do too many things—and confusing your audience in the process?What if narrowing your focus could actually bring you more opportunities, not fewer?If this episode helps you rethink your marketing and positioning, be sure to follow the show and share it with a business owner who needs more clarity in their message.Most entrepreneurs resist narrowing their focus. It feels risky. It feels limiting. And if we’re honest—it can feel like turning away opportunities.In this episode, Kendra and Ed unpack why being known for one thing is actually the fastest way to grow your business. Instead of trying to be everything to everyone, the real power comes from clarity—because clarity makes you memorable, referable, and easier to trust.They also dive into the practical side of this: how to figure out what you’re already known for (even if you don’t realize it yet), how to spot patterns in your conversations, and why documenting your interactions can unlock insights you’ve been missing. This isn’t about guessing—it’s about paying attention and building simple systems that support your growth.This episode will show you:<ul><li>How to become more memorable and referable in your business</li><li> A simple framework for discovering what you’re already known for</li><li> A strategy to identify patterns in client conversations and messaging</li><li> Why focusing on one thing actually expands your opportunities</li><li> How to build habits and systems that support long-term marketing success</li></ul>If you’ve been trying to do all the things and still not seeing consistent results, this approach gives you a clearer, more focused path to growth.About our guestEd Troxell is a strategic advisor who helps entrepreneurs simplify their business, clarify their message, and focus on what truly moves the needle. Starting his journey in tech support and web design, Ed evolved into a marketing and visibility expert, now known for helping clients identify what they should be known for—and how to leverage that for sustainable growth.LinkedIn: <a href='https://www.linkedin.com/in/edtroxell/'>https://www.linkedin.com/in/edtroxell/</a> Website: EdTroxell.com Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From &quot;Holy cow, it can do that?&quot; to &quot;Wait, how does this work again?&quot; – I&apos;ve got all your AI curiosities covered. It&apos;s the perfect after-podcast snack for your tech-hungry brain. <a href='https://youtube.com/playlist?list=PLCw7C-o-rOm0uYoPDeFsuSg2HlVKHUN2z&amp;si=31keH2pIFOvfWWkz'>Watch here</a>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/1974786/fan_mail/new"&gt;Send us Fan Mail&lt;/a&gt;&lt;/p&gt;&lt;p&gt;What are you actually known for… and is it helping or hurting your business?&lt;/p&gt;&lt;p&gt;Are you trying to do too many things—and confusing your audience in the process?&lt;/p&gt;&lt;p&gt;What if narrowing your focus could actually bring you more opportunities, not fewer?&lt;/p&gt;&lt;p&gt;If this episode helps you rethink your marketing and positioning, be sure to follow the show and share it with a business owner who needs more clarity in their message.&lt;/p&gt;&lt;p&gt;Most entrepreneurs resist narrowing their focus. It feels risky. It feels limiting. And if we’re honest—it can feel like turning away opportunities.&lt;/p&gt;&lt;p&gt;In this episode, Kendra and Ed unpack why being known for &lt;em&gt;one thing&lt;/em&gt; is actually the fastest way to grow your business. Instead of trying to be everything to everyone, the real power comes from clarity—because clarity makes you memorable, referable, and easier to trust.&lt;/p&gt;&lt;p&gt;They also dive into the practical side of this: how to figure out what you’re already known for (even if you don’t realize it yet), how to spot patterns in your conversations, and why documenting your interactions can unlock insights you’ve been missing. This isn’t about guessing—it’s about paying attention and building simple systems that support your growth.&lt;/p&gt;&lt;p&gt;&lt;b&gt;This episode will show you:&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;How to become more memorable and referable in your business&lt;/li&gt;&lt;li&gt; A simple framework for discovering what you’re already known for&lt;/li&gt;&lt;li&gt; A strategy to identify patterns in client conversations and messaging&lt;/li&gt;&lt;li&gt; Why focusing on one thing actually expands your opportunities&lt;/li&gt;&lt;li&gt; How to build habits and systems that support long-term marketing success&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;If you’ve been trying to do all the things and still not seeing consistent results, this approach gives you a clearer, more focused path to growth.&lt;/p&gt;&lt;p&gt;&lt;b&gt;About our guest&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Ed Troxell is a strategic advisor who helps entrepreneurs simplify their business, clarify their message, and focus on what truly moves the needle. Starting his journey in tech support and web design, Ed evolved into a marketing and visibility expert, now known for helping clients identify what they should be known for—and how to leverage that for sustainable growth.&lt;/p&gt;&lt;p&gt;&lt;b&gt;LinkedIn:&lt;/b&gt; &lt;a href='https://www.linkedin.com/in/edtroxell/'&gt;https://www.linkedin.com/in/edtroxell/&lt;/a&gt;&lt;br/&gt;&lt;b&gt;Website:&lt;/b&gt; EdTroxell.com&lt;/p&gt; &lt;p&gt;&lt;b&gt;Looking to leverage AI? Want better results? Want to think about what you want to leverage?&lt;/b&gt;&lt;br/&gt;&lt;br/&gt;Check and see how I am using it for FREE on YouTube. &lt;br/&gt;&lt;br/&gt;From &amp;quot;Holy cow, it can do that?&amp;quot; to &amp;quot;Wait, how does this work again?&amp;quot; – I&amp;apos;ve got all your AI curiosities covered. It&amp;apos;s the perfect after-podcast snack for your tech-hungry brain. &lt;br/&gt;&lt;br/&gt;&lt;a href='https://youtube.com/playlist?list=PLCw7C-o-rOm0uYoPDeFsuSg2HlVKHUN2z&amp;amp;si=31keH2pIFOvfWWkz'&gt;&lt;b&gt;Watch here&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</description>

Send us Fan Mail What are you actually known for… and is it helping or hurting your business? Are you trying to do too many things—and confusing your audience in the process? What if narrowing your focus could actually bring you more opportunities, not fewer? If this episode helps you rethink your marketing and positioning, be sure to follow the show and share it with a business owner who needs more clarity in their message. Most entrepreneurs resist narrowing their focus. It feels risky. It ...

Why Word of Mouth Referrals Aren't Enough Anymore

<a target="_blank" href="https://www.buzzsprout.com/1974786/fan_mail/new">Send us Fan Mail</a>Are your “beautiful” emails actually hurting your results? When was the last time you replied to a perfectly designed newsletter? What if the thing you’re spending the most time on… is the reason your emails aren’t working?If this episode shifts how you think about email marketing, be sure to follow the show and share it with a business owner who needs to simplify their strategy.For years, we’ve been told that email marketing should look polished, branded, and visually impressive. But what if that’s exactly what’s getting in the way?In this episode, Kendra breaks down why she stopped sending “pretty” emails—and started seeing better results. Instead of spending time on templates, graphics, and formatting, she focused on writing simple, text-based emails that feel like a real conversation. The shift led to more engagement, more replies, and stronger connections with her audience.When emails look like marketing, people treat them like marketing—they skim, ignore, or delete. But when your message feels personal and direct, it creates a different experience. People read it. They respond. And they stay connected to you over time. This episode will show you:<ul><li>How to increase engagement without spending hours on design</li><li>A simple framework for writing emails that feel personal and natural</li><li>Why plain text emails often outperform designed newsletters</li><li>The mindset shift from “email blast” to meaningful conversation</li><li>How to get more replies and stay top of mind with your audience</li></ul>If you’re tired of overthinking your emails and still not seeing results, this approach offers a simpler, more effective way to connect and convert.About the hostKendra Corman is a marketing strategist and host of Imperfect Marketing, where she helps business owners simplify their marketing and focus on what actually works. With over 20 years of experience, she shares practical, no-fluff strategies that help entrepreneurs take action and get results.  Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From &quot;Holy cow, it can do that?&quot; to &quot;Wait, how does this work again?&quot; – I&apos;ve got all your AI curiosities covered. It&apos;s the perfect after-podcast snack for your tech-hungry brain. <a href='https://youtube.com/playlist?list=PLCw7C-o-rOm0uYoPDeFsuSg2HlVKHUN2z&amp;si=31keH2pIFOvfWWkz'>Watch here</a>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/1974786/fan_mail/new"&gt;Send us Fan Mail&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Are your “beautiful” emails actually hurting your results?&lt;br/&gt;When was the last time you replied to a perfectly designed newsletter?&lt;br/&gt;What if the thing you’re spending the most time on… is the reason your emails aren’t working?&lt;/p&gt;&lt;p&gt;If this episode shifts how you think about email marketing, be sure to follow the show and share it with a business owner who needs to simplify their strategy.&lt;/p&gt;&lt;p&gt;For years, we’ve been told that email marketing should look polished, branded, and visually impressive. But what if that’s exactly what’s getting in the way?&lt;/p&gt;&lt;p&gt;In this episode, Kendra breaks down why she stopped sending “pretty” emails—and started seeing better results. Instead of spending time on templates, graphics, and formatting, she focused on writing simple, text-based emails that feel like a real conversation. The shift led to more engagement, more replies, and stronger connections with her audience.&lt;/p&gt;&lt;p&gt;When emails look like marketing, people treat them like marketing—they skim, ignore, or delete. But when your message feels personal and direct, it creates a different experience. People read it. They respond. And they stay connected to you over time. &lt;/p&gt;&lt;p&gt;&lt;b&gt;This episode will show you:&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;How to increase engagement without spending hours on design&lt;/li&gt;&lt;li&gt;A simple framework for writing emails that feel personal and natural&lt;/li&gt;&lt;li&gt;Why plain text emails often outperform designed newsletters&lt;/li&gt;&lt;li&gt;The mindset shift from “email blast” to meaningful conversation&lt;/li&gt;&lt;li&gt;How to get more replies and stay top of mind with your audience&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;If you’re tired of overthinking your emails and still not seeing results, this approach offers a simpler, more effective way to connect and convert.&lt;/p&gt;&lt;p&gt;&lt;b&gt;About the host&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Kendra Corman is a marketing strategist and host of Imperfect Marketing, where she helps business owners simplify their marketing and focus on what actually works. With over 20 years of experience, she shares practical, no-fluff strategies that help entrepreneurs take action and get results. &lt;/p&gt; &lt;p&gt;&lt;b&gt;Looking to leverage AI? Want better results? Want to think about what you want to leverage?&lt;/b&gt;&lt;br/&gt;&lt;br/&gt;Check and see how I am using it for FREE on YouTube. &lt;br/&gt;&lt;br/&gt;From &amp;quot;Holy cow, it can do that?&amp;quot; to &amp;quot;Wait, how does this work again?&amp;quot; – I&amp;apos;ve got all your AI curiosities covered. It&amp;apos;s the perfect after-podcast snack for your tech-hungry brain. &lt;br/&gt;&lt;br/&gt;&lt;a href='https://youtube.com/playlist?list=PLCw7C-o-rOm0uYoPDeFsuSg2HlVKHUN2z&amp;amp;si=31keH2pIFOvfWWkz'&gt;&lt;b&gt;Watch here&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</description>

Send us Fan Mail Are your “beautiful” emails actually hurting your results? When was the last time you replied to a perfectly designed newsletter? What if the thing you’re spending the most time on… is the reason your emails aren’t working? If this episode shifts how you think about email marketing, be sure to follow the show and share it with a business owner who needs to simplify their strategy. For years, we’ve been told that email marketing should look polished, branded, and visually impr...

Why I Stopped Sending Pretty Emails (And You Should Too)

<a target="_blank" href="https://www.buzzsprout.com/1974786/fan_mail/new">Send us Fan Mail</a>Are you forcing productivity… when your body is asking for something different?What if your “inconsistent” energy is actually your biggest advantage?And what if working with your body—not against it—could make everything easier?If this episode changes how you think about productivity and business, be sure to follow the show and share it with someone who needs to hear this.Most business advice tells you to stay consistent, push through, and keep going—no matter how you feel. But what if that approach is exactly what’s holding you back?In this episode, we dive into a completely different way of working—one that aligns your business with your natural energy cycles instead of fighting against them. Renae shares how understanding hormonal rhythms can transform how women approach content creation, decision-making, and productivity.This isn’t about doing less—it’s about doing the right things at the right time. When you start aligning your work with your body, everything shifts. You gain clarity, confidence, and a more sustainable way to grow your business without burnout. This episode will show you:<ul><li>How to work with your energy instead of constantly pushing through</li><li> A simple framework for aligning your business with your cycle</li><li> The best times to create content, plan, and execute</li><li> Why traditional productivity advice often fails women</li><li> How to feel more confident and effective in your work</li></ul>If you’ve ever felt like you’re doing everything “right” but still not getting the results you want, this approach offers a smarter, more aligned way forward.About our guestRenae Fieck is a coach and entrepreneur who helps women align their businesses with their natural hormonal rhythms. After experiencing burnout while trying to do it all, she discovered a more sustainable way to work—one that honors how women’s bodies actually function. Today, she teaches women how to use their cycles as a powerful tool for productivity, clarity, and successWebsite: <a href='https://renaefieck.com/'>https://renaefieck.com/</a> Facebook: <a href='https://www.facebook.com/risingmoms'>https://www.facebook.com/risingmoms</a> Instagram: <a href='https://www.instagram.com/renaefieck'>https://www.instagram.com/renaefieck</a> Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From &quot;Holy cow, it can do that?&quot; to &quot;Wait, how does this work again?&quot; – I&apos;ve got all your AI curiosities covered. It&apos;s the perfect after-podcast snack for your tech-hungry brain. <a href='https://youtube.com/playlist?list=PLCw7C-o-rOm0uYoPDeFsuSg2HlVKHUN2z&amp;si=31keH2pIFOvfWWkz'>Watch here</a>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/1974786/fan_mail/new"&gt;Send us Fan Mail&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Are you forcing productivity… when your body is asking for something different?&lt;/p&gt;&lt;p&gt;What if your “inconsistent” energy is actually your biggest advantage?&lt;/p&gt;&lt;p&gt;And what if working &lt;em&gt;with&lt;/em&gt; your body—not against it—could make everything easier?&lt;/p&gt;&lt;p&gt;If this episode changes how you think about productivity and business, be sure to follow the show and share it with someone who needs to hear this.&lt;/p&gt;&lt;p&gt;Most business advice tells you to stay consistent, push through, and keep going—no matter how you feel. But what if that approach is exactly what’s holding you back?&lt;/p&gt;&lt;p&gt;In this episode, we dive into a completely different way of working—one that aligns your business with your natural energy cycles instead of fighting against them. Renae shares how understanding hormonal rhythms can transform how women approach content creation, decision-making, and productivity.&lt;/p&gt;&lt;p&gt;This isn’t about doing less—it’s about doing the &lt;em&gt;right things at the right time&lt;/em&gt;. When you start aligning your work with your body, everything shifts. You gain clarity, confidence, and a more sustainable way to grow your business without burnout. &lt;/p&gt;&lt;p&gt;&lt;b&gt;This episode will show you:&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;How to work with your energy instead of constantly pushing through&lt;/li&gt;&lt;li&gt; A simple framework for aligning your business with your cycle&lt;/li&gt;&lt;li&gt; The best times to create content, plan, and execute&lt;/li&gt;&lt;li&gt; Why traditional productivity advice often fails women&lt;/li&gt;&lt;li&gt; How to feel more confident and effective in your work&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;If you’ve ever felt like you’re doing everything “right” but still not getting the results you want, this approach offers a smarter, more aligned way forward.&lt;/p&gt;&lt;p&gt;&lt;b&gt;About our guest&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Renae Fieck is a coach and entrepreneur who helps women align their businesses with their natural hormonal rhythms. After experiencing burnout while trying to do it all, she discovered a more sustainable way to work—one that honors how women’s bodies actually function. Today, she teaches women how to use their cycles as a powerful tool for productivity, clarity, and success&lt;/p&gt;&lt;p&gt;&lt;b&gt;Website&lt;/b&gt;: &lt;a href='https://renaefieck.com/'&gt;https://renaefieck.com/&lt;/a&gt;&lt;br/&gt;&lt;b&gt;Facebook&lt;/b&gt;: &lt;a href='https://www.facebook.com/risingmoms'&gt;https://www.facebook.com/risingmoms&lt;/a&gt;&lt;br/&gt;&lt;b&gt;Instagram:&lt;/b&gt; &lt;a href='https://www.instagram.com/renaefieck'&gt;https://www.instagram.com/renaefieck&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;Looking to leverage AI? Want better results? Want to think about what you want to leverage?&lt;/b&gt;&lt;br/&gt;&lt;br/&gt;Check and see how I am using it for FREE on YouTube. &lt;br/&gt;&lt;br/&gt;From &amp;quot;Holy cow, it can do that?&amp;quot; to &amp;quot;Wait, how does this work again?&amp;quot; – I&amp;apos;ve got all your AI curiosities covered. It&amp;apos;s the perfect after-podcast snack for your tech-hungry brain. &lt;br/&gt;&lt;br/&gt;&lt;a href='https://youtube.com/playlist?list=PLCw7C-o-rOm0uYoPDeFsuSg2HlVKHUN2z&amp;amp;si=31keH2pIFOvfWWkz'&gt;&lt;b&gt;Watch here&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</description>

Send us Fan Mail Are you forcing productivity… when your body is asking for something different? What if your “inconsistent” energy is actually your biggest advantage? And what if working with your body—not against it—could make everything easier? If this episode changes how you think about productivity and business, be sure to follow the show and share it with someone who needs to hear this. Most business advice tells you to stay consistent, push through, and keep going—no matter how you fee...

Why Do Productivity Hacks Work for Men but Not Women?

<a target="_blank" href="https://www.buzzsprout.com/1974786/fan_mail/new">Send us Fan Mail</a>Are you trying to grow your business… but feel like no one is paying attention? Do you think you need a big audience before you can build real momentum? What if the real secret to growth isn’t more followers—but stronger community?If you’ve been chasing growth but craving connection, this conversation will shift how you think about marketing—follow the show for more real, practical insights.What if everything you’ve been told about growing your business is backwards?In this episode, Kendra sits down with Elizabeth Henson to unpack why community is marketing—and why the most successful entrepreneurs aren’t the loudest or most polished… they’re the most intentional. Elizabeth shares how she built her first six-figure business by documenting her journey (not perfecting it) and how that same approach still works today.You’ll learn why “magnetic leadership” isn’t about charisma, why showing up for one person matters just as much as showing up for one hundred, and how letting go of perfection can actually accelerate your growth. If you’ve ever felt stuck waiting for the “right moment” or a bigger audience—this conversation will give you a new way forward.This episode will show you: • How to build a business through community (even with a small audience) • A simple framework for “magnetic leadership” that attracts people naturally • Why sharing your journey builds trust faster than polished content • The mindset shift that removes fear of judgment and rejection • How small, intentional connections lead to real growth and referralsOpportunity positioning sentence If you’re ready to stop chasing algorithms and start building meaningful connections that actually convert, this episode will show you how.About our guest Elizabeth Henson is a business coach, community builder, and host of the Messy Success Podcast. She helps creatives and entrepreneurs build profitable businesses by embracing imperfection, sharing their journey, and creating intentional communities that drive real growth.LinkedIn: <a href='https://www.linkedin.com/in/elizabethhensonco/'>https://www.linkedin.com/in/elizabethhensonco/</a> Website: <a href='https://elizabethhenson.co/'>https://elizabethhenson.co/</a> Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From &quot;Holy cow, it can do that?&quot; to &quot;Wait, how does this work again?&quot; – I&apos;ve got all your AI curiosities covered. It&apos;s the perfect after-podcast snack for your tech-hungry brain. <a href='https://youtube.com/playlist?list=PLCw7C-o-rOm0uYoPDeFsuSg2HlVKHUN2z&amp;si=31keH2pIFOvfWWkz'>Watch here</a>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/1974786/fan_mail/new"&gt;Send us Fan Mail&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Are you trying to grow your business… but feel like no one is paying attention?&lt;br/&gt;Do you think you need a big audience before you can build real momentum?&lt;br/&gt;What if the real secret to growth isn’t more followers—but stronger community?&lt;/p&gt;&lt;p&gt;If you’ve been chasing growth but craving connection, this conversation will shift how you think about marketing—follow the show for more real, practical insights.&lt;/p&gt;&lt;p&gt;What if everything you’ve been told about growing your business is backwards?&lt;/p&gt;&lt;p&gt;In this episode, Kendra sits down with Elizabeth Henson to unpack why &lt;em&gt;community is marketing&lt;/em&gt;—and why the most successful entrepreneurs aren’t the loudest or most polished… they’re the most intentional. Elizabeth shares how she built her first six-figure business by documenting her journey (not perfecting it) and how that same approach still works today.&lt;/p&gt;&lt;p&gt;You’ll learn why “magnetic leadership” isn’t about charisma, why showing up for one person matters just as much as showing up for one hundred, and how letting go of perfection can actually accelerate your growth. If you’ve ever felt stuck waiting for the “right moment” or a bigger audience—this conversation will give you a new way forward.&lt;/p&gt;&lt;p&gt;&lt;b&gt;This episode will show you:&lt;/b&gt;&lt;br/&gt; • How to build a business through community (even with a small audience)&lt;br/&gt; • A simple framework for “magnetic leadership” that attracts people naturally&lt;br/&gt; • Why sharing your journey builds trust faster than polished content&lt;br/&gt; • The mindset shift that removes fear of judgment and rejection&lt;br/&gt; • How small, intentional connections lead to real growth and referrals&lt;/p&gt;&lt;p&gt;&lt;b&gt;Opportunity positioning sentence&lt;/b&gt;&lt;br/&gt; If you’re ready to stop chasing algorithms and start building meaningful connections that actually convert, this episode will show you how.&lt;/p&gt;&lt;p&gt;&lt;b&gt;About our guest&lt;/b&gt;&lt;br/&gt; Elizabeth Henson is a business coach, community builder, and host of the &lt;em&gt;Messy Success Podcast&lt;/em&gt;. She helps creatives and entrepreneurs build profitable businesses by embracing imperfection, sharing their journey, and creating intentional communities that drive real growth.&lt;/p&gt;&lt;p&gt;&lt;b&gt;LinkedIn:&lt;/b&gt; &lt;a href='https://www.linkedin.com/in/elizabethhensonco/'&gt;https://www.linkedin.com/in/elizabethhensonco/&lt;/a&gt;&lt;br/&gt;&lt;b&gt;Website: &lt;/b&gt;&lt;a href='https://elizabethhenson.co/'&gt;https://elizabethhenson.co/&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;Looking to leverage AI? Want better results? Want to think about what you want to leverage?&lt;/b&gt;&lt;br/&gt;&lt;br/&gt;Check and see how I am using it for FREE on YouTube. &lt;br/&gt;&lt;br/&gt;From &amp;quot;Holy cow, it can do that?&amp;quot; to &amp;quot;Wait, how does this work again?&amp;quot; – I&amp;apos;ve got all your AI curiosities covered. It&amp;apos;s the perfect after-podcast snack for your tech-hungry brain. &lt;br/&gt;&lt;br/&gt;&lt;a href='https://youtube.com/playlist?list=PLCw7C-o-rOm0uYoPDeFsuSg2HlVKHUN2z&amp;amp;si=31keH2pIFOvfWWkz'&gt;&lt;b&gt;Watch here&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</description>

Send us Fan Mail Are you trying to grow your business… but feel like no one is paying attention? Do you think you need a big audience before you can build real momentum? What if the real secret to growth isn’t more followers—but stronger community? If you’ve been chasing growth but craving connection, this conversation will shift how you think about marketing—follow the show for more real, practical insights. What if everything you’ve been told about growing your business is backwards? In thi...

Marketing Is Community (And Community Is Marketing)

<a target="_blank" href="https://www.buzzsprout.com/1974786/fan_mail/new">Send us Fan Mail</a>Are you still relying on Google alone to get found? Wondering why your website traffic is shifting—but your leads aren’t? Or why your marketing feels like it’s working… but you can’t quite track it anymore?If this episode resonates with you, make sure to follow Imperfect Marketing so you don’t miss future conversations that break down what’s actually working right now.SEO hasn’t disappeared—but it has evolved in a big way. In this episode, Kendra talks with Wes Towers about the shift from traditional search engine optimization to what he calls “search everywhere optimization.” Today’s buyers aren’t just Googling—they’re using AI tools, voice search, and multiple platforms to find answers, often before they ever visit your website. That shift means the old playbook—keywords, rankings, and traffic reports—doesn’t tell the full story anymore. Instead, it’s about building quality content, simplifying your message, and creating trust signals that validate your business when someone is ready to buy. From reviews to website clarity to consistent visibility, this episode breaks down how to stay relevant and competitive in a noisy, fast-changing digital world. This episode will show you: • How SEO is evolving in the age of AI and multi-platform search • A smarter approach to creating content that actually gets found • The role of trust signals (like reviews) in driving conversions • Why simplifying your website can increase leads • How consistency and personality impact your marketing resultsIf you stop chasing rankings and start focusing on clarity, trust, and consistency, you’ll create a marketing strategy that not only gets you found—but gets you chosen 👤 About Our Guest – Wes Towers: Wes is the founder of Uplift 360, a digital agency specializing in websites and search optimization. While his agency works across industries, he’s recently niched into construction—helping companies stand out in a highly competitive space through smarter, more strategic online visibility. Website: <a href='https://uplift360.com.au/'>https://uplift360.com.au/</a> LinkedIn: <a href='https://www.linkedin.com/in/westowers/'>https://www.linkedin.com/in/westowers/</a> Facebook: <a href='https://www.facebook.com/Uplift360Aus'>https://www.facebook.com/Uplift360Aus</a> Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From &quot;Holy cow, it can do that?&quot; to &quot;Wait, how does this work again?&quot; – I&apos;ve got all your AI curiosities covered. It&apos;s the perfect after-podcast snack for your tech-hungry brain. <a href='https://youtube.com/playlist?list=PLCw7C-o-rOm0uYoPDeFsuSg2HlVKHUN2z&amp;si=31keH2pIFOvfWWkz'>Watch here</a>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/1974786/fan_mail/new"&gt;Send us Fan Mail&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Are you still relying on Google alone to get found?&lt;/b&gt;&lt;br/&gt; &lt;b&gt;Wondering why your website traffic is shifting—but your leads aren’t?&lt;/b&gt;&lt;br/&gt; &lt;b&gt;Or why your marketing feels like it’s working… but you can’t quite track it anymore?&lt;/b&gt;&lt;/p&gt;&lt;p&gt;If this episode resonates with you, make sure to follow &lt;em&gt;Imperfect Marketing&lt;/em&gt; so you don’t miss future conversations that break down what’s actually working right now.&lt;/p&gt;&lt;p&gt;SEO hasn’t disappeared—but it has evolved in a big way. In this episode, Kendra talks with Wes Towers about the shift from traditional search engine optimization to what he calls “search everywhere optimization.” Today’s buyers aren’t just Googling—they’re using AI tools, voice search, and multiple platforms to find answers, often before they ever visit your website. &lt;/p&gt;&lt;p&gt;That shift means the old playbook—keywords, rankings, and traffic reports—doesn’t tell the full story anymore. Instead, it’s about building quality content, simplifying your message, and creating trust signals that validate your business when someone is ready to buy. From reviews to website clarity to consistent visibility, this episode breaks down how to stay relevant and competitive in a noisy, fast-changing digital world. &lt;/p&gt;&lt;p&gt;&lt;b&gt;This episode will show you:&lt;/b&gt;&lt;br/&gt; • How SEO is evolving in the age of AI and multi-platform search&lt;br/&gt; • A smarter approach to creating content that actually gets found&lt;br/&gt; • The role of trust signals (like reviews) in driving conversions&lt;br/&gt; • Why simplifying your website can increase leads&lt;br/&gt; • How consistency and personality impact your marketing results&lt;/p&gt;&lt;p&gt;If you stop chasing rankings and start focusing on clarity, trust, and consistency, you’ll create a marketing strategy that not only gets you found—but gets you chosen&lt;/p&gt;&lt;p&gt;&lt;br/&gt;👤 &lt;b&gt;About Our Guest – Wes Towers:&lt;/b&gt;&lt;br/&gt;Wes is the founder of Uplift 360, a digital agency specializing in websites and search optimization. While his agency works across industries, he’s recently niched into construction—helping companies stand out in a highly competitive space through smarter, more strategic online visibility.&lt;br/&gt;&lt;b&gt;Website: &lt;/b&gt;&lt;a href='https://uplift360.com.au/'&gt;https://uplift360.com.au/&lt;/a&gt;&lt;br/&gt;&lt;b&gt;LinkedIn&lt;/b&gt;: &lt;a href='https://www.linkedin.com/in/westowers/'&gt;https://www.linkedin.com/in/westowers/&lt;/a&gt;&lt;br/&gt;&lt;b&gt;Facebook&lt;/b&gt;: &lt;a href='https://www.facebook.com/Uplift360Aus'&gt;https://www.facebook.com/Uplift360Aus&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;Looking to leverage AI? Want better results? Want to think about what you want to leverage?&lt;/b&gt;&lt;br/&gt;&lt;br/&gt;Check and see how I am using it for FREE on YouTube. &lt;br/&gt;&lt;br/&gt;From &amp;quot;Holy cow, it can do that?&amp;quot; to &amp;quot;Wait, how does this work again?&amp;quot; – I&amp;apos;ve got all your AI curiosities covered. It&amp;apos;s the perfect after-podcast snack for your tech-hungry brain. &lt;br/&gt;&lt;br/&gt;&lt;a href='https://youtube.com/playlist?list=PLCw7C-o-rOm0uYoPDeFsuSg2HlVKHUN2z&amp;amp;si=31keH2pIFOvfWWkz'&gt;&lt;b&gt;Watch here&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</description>

Send us Fan Mail Are you still relying on Google alone to get found?  Wondering why your website traffic is shifting—but your leads aren’t?  Or why your marketing feels like it’s working… but you can’t quite track it anymore? If this episode resonates with you, make sure to follow Imperfect Marketing so you don’t miss future conversations that break down what’s actually working right now. SEO hasn’t disappeared—but it has evolved in a big way. In this episode, Kendra talks with Wes Towers abo...

SEO Is Dead. Search Everywhere Optimization Is Here | Wes Towers

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