Does SEO Still Work in the Age of AI Search Engines?

Send us Fan Mail Is AI making SEO obsolete, or is it making strong content even more important? As AI changes the way people search for information, many businesses are watching website traffic decline and wondering whether traditional SEO still matters. According to SEO expert Lindsey Busfield, the answer is yes, but the way we think about visibility needs to evolve. In this episode of Imperfect Marketing, Kendra Corman talks with Lindsey about SEO, AI search, content marketing, and what businesses can do to become easier to find online. Lindsey explains why potential customers are still searching, even if they are not always clicking through to websites, and why businesses need useful, credible content that Google and AI tools can understand and trust. They also explore one of the hardest parts of content marketing: figuring out what to talk about next. Lindsey shares practical ways to uncover better content ideas, including listening to real customer questions, getting more specific with topics, thinking locally when appropriate, and improving on answers that already exist instead of simply creating more content for the sake of it. In this episode, you’ll learn: Why SEO still matters in the age of AI search How AI is changing website traffic and online visibility How to find content topics potential customers actually care about Why AI should not be responsible for generating your entire content strateg How mind mapping can uncover more specific content ideas Why talking with customers is one of the best forms of content research How customer language differs from industry jargon Ways local and national businesses can approach SEO differently Why answering customer questions does not mean filling your website with FAQ pages Why flexibility and continuous learning matter in modern marketing One of the biggest takeaways from this conversation is simple: search may be changing, but people are still looking for answers. Businesses that provide those answers clearly, specifically, and credibly have a better chance of being found wherever that search happens. About Lindsey Busfield Lindsey Busfield helps businesses improve their visibility in Google so prospective clients can find them before they find the competition. She specializes in SEO for law firms, although many of the strategies she shares apply to any business that relies on online search to connect with potential customers. Connect with Lindsey: Website: optimizemyfirm.com/ LinkedIn: linkedin.com/in/lindsey-busfield/ Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here