Send us a textIn this episode of Imperfect Marketing, I sit down with Virginia Elder, podcast strategist and founder of a podcasting-for-business agency. We talk about how podcasting builds trust, drives leads, and becomes a powerful growth tool—without chasing perfection.We cover:Why Imperfection Builds TrustHow over-editing hurts connectionWhy pauses, breaths, and authenticity matterThe danger of sounding “too polished”Podcasting for Business (Not Just Downloads)Why podcasts should support your core businessHow podcasting turns listeners into leadsWhy sponsorships aren’t the best fit for most service businessesThe C.R.A.F.T. FrameworkContent: Speak directly to your ideal client’s real concernsRepurpose: Turn episodes into video clips, emails, blogs, and postsAsk: One clear call to action—every timeFeature: Guests who serve your audience and business goalsTrack: Measure leads, referrals, speaking gigs, and opportunitiesPractical Podcasting AdviceStart monthly if weekly feels overwhelmingUse tools like Riverside or Descript to simplify productionChoose a podcast name people actually search forIf you’re using (or considering) a podcast as part of your marketing strategy, this episode will help you stop overthinking and start using it intentionally.Connect with Virginia Elder:Website: https://podcastabundance.com/LinkedIn: https://www.linkedin.com/in/virginiaelder/Facebook: https://www.facebook.com/podcastabundance Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here