Send us Fan MailIn this episode of Imperfect Marketing, I sit down with Patrick Van Der Burght, a Cialdini Certified Trainer and expert in ethical persuasion. We explore how understanding the psychology of decision-making can transform the way we approach marketing, sales, and communication.Patrick shares how discovering the science behind persuasion helped him move from struggling sales results to becoming a trusted authority on ethical influence. We discuss:How People Actually Make DecisionsWhy most decisions happen subconsciouslyThe difference between intuitive thinking and logical thinkingHow short attention spans affect modern marketingThe Seven Principles of PersuasionReciprocity, liking, unity, and social proofAuthority, consistency, and scarcityWhy these principles work across cultures and industriesPractical Persuasion StrategiesHow testimonials and social proof influence buyersWhy framing messages around avoiding loss can be more persuasiveThe surprising power of leading with a weaknessKey Takeaways for MarketersEthical persuasion builds trust and long-term relationshipsSmall language changes can dramatically increase resultsUnderstanding human psychology makes marketing more effectiveWhether you're in marketing, sales, or leadership, this episode reveals how small shifts in messaging can lead to stronger influence and better outcomes.Connect with Patrick:Website: https://ethicalpersuasion.com.au/Facebook: https://www.facebook.com/ethicalpersuasion/LinkedIn: https://www.linkedin.com/in/patrick-van-der-burght/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here