Your Truth Shared

Discover the heartbeat of modern marketing as we're joined by Fab Giovanetti, chief Marketing Rebel at Alt Marketing School, who brings a breath of fresh air to the conversation on ethical and human-centric marketing strategies. 

“The biggest recurring sentence that our students would say was oh marketing always gave me the ick. And I just said I don't want myself or my clients or my work, for other people to perceive it in a way that feels icky, that feels sticky and it always jumped out at me.” – Fab Giovanetti

Together, we unravel the magic of connecting authentically with your audience, challenging old-school, pushy tactics with a blend of fun, impact, and heartfelt communication. Fab shares her revolutionary take on learning and marketing, urging us to embrace transparency and align our business values with the right audience, proving that integrity and success are not mutually exclusive. Key points throughout include:  

• Why some marketing gives young people “the ick”
• The benefits of marketing through authenticity, honesty and having fun
• Why traditional marketing methods no longer work
• How to create relationships with customers through your online presence 
• The journey of Alt Marketing School
• Embracing curiosity in business growth 
• Why experimentation is key to marketing and business
  
  

Shift your perspective as we analyze how generational changes led by Millennials and Gen Z are demanding a rewrite of the marketing playbook. Businesses are now tasked with upholding genuine values – truth, transparency, and inclusivity – to resonate with a discerning consumer base that sees right through hollow branding efforts. We celebrate those at the forefront of accessibility in marketing while cautioning against the temptations of performative actions that could backfire spectacularly.

When the path less travelled calls your name, it's time to listen. That's exactly what this week's guest, Elaine Rogers, did; her story is nothing short of awe-inspiring. 

"Change is the only constant that we have in the world. We're always in one of the four stages of change. And when we're in the comfort zone of change, it feels comfortable. A business has its own energy and cycle of change. When it's coasting along and comfortable, at some point, it will go stale, or stop." – Elaine Rogers.

Elaine Rogers is a remarkable online business manager for coaches and practitioners who shares her wisdom on the delicate art of balancing business growth with conscious planning. Elaine's tales are a masterclass in self-sufficiency, which later informed her approach to life design and business.

Elaine shares her personal shift from the rat race to rural France and unpacks the intentional choices that led her to craft a meaningful life. Elaine discusses aligning business and life with purpose, the difference between business growth and scaling, sustainability, the ethical considerations in business, and the vital reminder that stepping off the hamster wheel is not only necessary at times but also an act of self-empowerment. Get ready to be inspired to design life and business on your terms and embrace uncharted paths head-on with courage and optimism. Key points throughout include:  

• Finding freedom: Overcoming toxicity and reclaiming control
• Travelling through the unknown: A Year of growth, discovery, and self-sufficiency
• The balance between spontaneity and preparation in decision-making
• Life design: Breaking free from the hamster wheel of life and returning to simplicity
• From discovery to mastery: Stepping into the world of virtual assistance
• The importance of understanding clients' "why" for business growth and OBM evolution
• Integrating sustainability into business and home life
• Finding clarity: Stepping outside your working zone to reflect
• Turning failure into fuel and embracing empowering knowledge

Get connected with Elaine Rogers:

Are you ready to step into greatness? It's time to let your uniqueness shine brightly and create the space for your dreams to unfold. Join Finola as she unveils the exciting details of her highly anticipated book, "What If? Joy Was How You Measured Success And The Money Proved You Right!". But here's the best part: the wait is almost over as you can dive right into its pages from 29th April 2024, available from Amazon.

This week, Finola shares the inspiration, learnings, trials and triumphs of penning her first book. Discover the evolution of publishing and how the innovative cohort writing model fueled the book's transformation in just one year. 

This episode is a celebration of individuality and the strength found in your "too muchness". Hit play now to discover the power of releasing friction, the true metric of joy, aswell as unlocking next-level growth. But that's not all! Keep an ear out for a special launch offer exclusive to listeners. Dare to embrace your true self, take a chance on your destiny and prepare for the blueprint of the transformation you desire most – the next level of you awaits! Key points throughout include:  

• Accelerated information consumption and the changing nature of publishing
• The value of understanding your reader  
• Finding motivation and support within a cohort writing model
• Dear Reader: Writing from the heart to reach a chosen reader 
• Exploring ideas and unlocking your hidden potential for greatness
• Embracing your inner whisper and stepping out of your comfort zone 
• Seeking growth: What is the shape of your success?
• Shine without sacrifice: It's time to embrace your radiance
• Personal joy, personal compass: Crafting your unique path to success

"Your too muchness is a beautiful signpost to your inherent uniqueness. Your too muchness is your light shining brightly. Follow that light. Be grateful for what it shows." – Finola Howard.

JOIN FINOLA'S BOOK LOVERS TEAM

This week, get ready to discover the innovation and resilience that's changing the face of female wellness. Michelle Hone and Sarah Kelly, scientists turned entrepreneurs, delve into the intricacies of women's health through their innovative supplement brand, Herology. Michelle and Sarah's journey from the corridors of academia to the competitive wellness industry is a tale of breaking barriers and forging new paths for female well-being. 

This episode unfolds the duo's tenacity in confronting the societal taboos around women's health and the critical yet often ignored menstrual cycle. Kelly and Michelle's story is a beacon of inspiration for female-led businesses and those passionate about women's empowerment and health. They share their trials and triumphs in launching businesses amidst uncertainty, emphasising the importance of maintaining product integrity against industry resistance. Hit play now to hear this inspiring journey of scientific innovation and entrepreneurial spirit. Key points throughout include:  

• Turning passions and dreams into a thriving business 
• Closing the gender gap: Advancing inclusivity in medical research 
• The lack of information on women's health
• How women's menstrual cycles shape daily life
• The rise of Herology: The challenges and triumphs of starting a women's health brand
• Launch Success: Prioritising product investment over marketing spend
• How chasing perfection can cost you time and opportunities

"How are we not teaching this in schools? How are we not teaching the different kinds of phases of our menstrual cycle where sometimes we feel really good and energetic, and sometimes we might feel quite low and quite moody and quite anxious? These are the things that women need to understand." – Sarah Kelly.

Are you an entrepreneur who lies awake staring at the ceiling at 2 AM, wondering how to take your business to the next level without burning out? If so, this episode is for you! Get ready to dive deep into the gritty times of entrepreneurship as Marina Branigan joins Finola to discuss career pivots, the humanness of business and how grief can act as a trigger for professional growth. 

Throughout the discussion, we learn of Marina’s heart-wrenching task of facilitating redundancies to the career pivot that brought her back to her purpose. Marina delves into the multifaceted challenges entrepreneurs face when scaling their businesses, especially through hiring virtual assistants (VAs). Marina also offers her perspective on the necessity of strategic planning and mindset adjustments for entrepreneurs aiming to build specialised teams without succumbing to burnout. Tune in for an episode jam-packed with brilliant advice, personal revelations, and the celebration of forging connections that empower both the soul of your business and your own personal expansion. Key points throughout include:  

• Navigating the transition from solopreneur to team builder
• Has HR forgotten the human element? 
• Triggers for growth: How grief became a catalyst for entrepreneurial courage
• Soul-aligned choices: Embracing freedom in decision-making
• Navigating business growth boundaries and the power of pausing
• Common mistakes to avoid when hiring a virtual assistant
• Understanding the cost of not letting go of control in your business
• Mastering the art of delegation in business 

MARINA’S SPECIAL OFFER TO YOU: