<description> &lt;p&gt;If you’ve ever felt stuck wondering when (or if) you should start running ads, this episode is your roadmap. Paid traffic can feel overwhelming—but the truth is, 95% of seven-figure businesses use ads to grow and sustain their results. Melissa Litchfield, Founder of Litchfield Media, breaks down how to confidently move beyond organic reach, design a funnel that actually converts, and reverse-engineer the math so your ad spend brings consistent returns.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;After listening, you’ll walk away knowing:&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt; &lt;p&gt;How to design a funnel that nurtures, converts, and eliminates wasted ad spend.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;The real numbers behind ad campaigns (and how to calculate if ads will work for you).&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Where to start if you only have $200 a month—and when to scale bigger.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Why ads aren’t a “dirty word” but a growth tool used by nearly every seven-figure business.&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p&gt;Whether you’re running your first campaign or preparing to scale, this conversation will give you the clarity and confidence to invest in ads wisely.&lt;/p&gt; &lt;h2&gt;Episode Chapters&lt;/h2&gt; &lt;p&gt;&lt;strong&gt;[0:01] The Traffic Truth: Why Ads Fuel 7-Figure Growth&lt;/strong&gt;&lt;br&gt; Melissa shares why consistent traffic is the lifeblood of every seven-figure business.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;[2:12] From Agency to Accelerator: Melissa’s Entrepreneurial Journey&lt;/strong&gt;&lt;br&gt; How she built and reshaped her agency, and why “small but mighty” teams thrive.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;[6:28] Funnels as Foundation: What to Build Before You Run Ads&lt;/strong&gt;&lt;br&gt; Why a funnel is more than a landing page—and how it maps the entire customer journey.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;[10:42] Lead Magnets that Convert (and What’s Wasting Your Ad Spend)&lt;/strong&gt;&lt;br&gt; The difference between throwaway downloads and assets that attract ready-to-buy clients.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;[11:18] Anatomy of a Funnel: 5 Essential Steps to Move Leads to Sales&lt;/strong&gt;&lt;br&gt; Melissa breaks down landing pages, thank-you pages, email sequences, and nurture strategy.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;[15:46] The Fear Factor: Why Entrepreneurs Hesitate on Ads&lt;/strong&gt;&lt;br&gt; Overcoming the overwhelm of Ads Manager and building confidence to start small.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;[18:55] Where to Start: Budgeting $200 a Month for Ads&lt;/strong&gt;&lt;br&gt; How to grow reach and test conversions without blowing your budget.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;[23:28] Beyond Instagram: Using Ads to Amplify Your Content&lt;/strong&gt;&lt;br&gt; Practical micro-campaigns that drive podcast listens, blog traffic, and list growth.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;[24:53] The Math Behind Scaling: Reverse-Engineering Your Funnel Goals&lt;/strong&gt;&lt;br&gt; Step-by-step calculation of ad spend, registrants, conversions, and ROI.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;[29:13] The Hidden Truth: 95% of 7-Figure Businesses Run Ads&lt;/strong&gt;&lt;br&gt; Why successful entrepreneurs don’t always share their paid traffic strategies.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;[31:22] Done-With-You Support: Inside Melissa’s Traffic Support Accelerator&lt;/strong&gt;&lt;br&gt; How her live program helps business owners set up, optimize, and scale campaigns in real time.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;[34:26] Final Takeaway: Ads Don’t Have to Be Scary&lt;/strong&gt;&lt;br&gt; Melissa leaves you with a simple mindset shift to start running ads strategically.&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;h3&gt;&lt;strong&gt;Melissa’s Accessible Conversion Formula&lt;/strong&gt;&lt;/h3&gt; &lt;p&gt;Let’s say you want &lt;strong&gt;500 people registered&lt;/strong&gt; for your next webinar:&lt;/p&gt; &lt;ol&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;Registrants Goal&lt;/strong&gt; → 500 people&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;Cost per Registrant (CPR)&lt;/strong&gt; → $8&lt;/p&gt; &lt;ul&gt; &lt;li&gt; &lt;p&gt;500 × $8 = &lt;strong&gt;$4,000 ad spend&lt;/strong&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/li&gt; &lt;/ol&gt; &lt;p&gt;Now work forward:&lt;/p&gt; &lt;ol start="3"&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;Show-up Rate&lt;/strong&gt; → Assume 20% attend live&lt;/p&gt; &lt;ul&gt; &lt;li&gt; &lt;p&gt;500 × 20% = &lt;strong&gt;100 live attendees&lt;/strong&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;Conversion Rate on Webinar&lt;/strong&gt; → 4–5% typically enroll live&lt;/p&gt; &lt;ul&gt; &lt;li&gt; &lt;p&gt;100 × 5% = &lt;strong&gt;5 sales live&lt;/strong&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;Total Sales (including replays &amp;amp; follow-up emails)&lt;/strong&gt; →&lt;/p&gt; &lt;ul&gt; &lt;li&gt; &lt;p&gt;Around &lt;strong&gt;10 sales total&lt;/strong&gt; from 500 registrants&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;Revenue&lt;/strong&gt; → If your program is $997&lt;/p&gt; &lt;ul&gt; &lt;li&gt; &lt;p&gt;10 sales × $997 = &lt;strong&gt;$9,970 revenue&lt;/strong&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;ROI&lt;/strong&gt; → Revenue ÷ Ad Spend&lt;/p&gt; &lt;ul&gt; &lt;li&gt; &lt;p&gt;$9,970 ÷ $4,000 = &lt;strong&gt;2.5x Return on Ad Spend (ROAS)&lt;/strong&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/li&gt; &lt;/ol&gt; &lt;p&gt;👉 &lt;strong&gt;Takeaway:&lt;/strong&gt; For every $1 you spend on ads, you can expect $2.50 back—once you know your numbers.&amp;nbsp;&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;h3&gt;&lt;strong&gt;Resources and Links&lt;/strong&gt;&lt;/h3&gt; &lt;ul&gt; &lt;li&gt;Connect with Melissa: &lt;a href="https://litchfieldmedia.org/" target="_blank" rel="noopener noreferrer"&gt;Litchfield Media&lt;/a&gt;&lt;/li&gt; &lt;li&gt;Check out Melissa's Traffic Support Accelerator &lt;a href="https://litchfieldmedia.thrivecart.com/accelerator-live/" target="_blank" rel="noopener noreferrer"&gt;HERE&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a rel="noopener" target="_new" class="decorated-link cursor-pointer"&gt;&lt;span class="ms-0.5 inline-block align-middle leading-none"&gt;Connect with me: Finola Howard and discover how we can work together.&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;span class="ms-0.5 inline-block align-middle leading-none"&gt;&lt;span&gt;If this episode resonated with you, the best way to support the show is simple:&lt;/span&gt;&lt;br&gt;&lt;strong&gt;&lt;a href="https://lovethepodcast.com/yourtruthshared" target="_blank" rel="noopener noreferrer"&gt;Subscribe, rate, and leave a quick review&lt;/a&gt;.&lt;/strong&gt;&lt;span&gt;&amp;nbsp;It really helps more people discover&amp;nbsp;&lt;/span&gt;&lt;em&gt;Your Truth Shared&lt;/em&gt;&lt;span&gt;.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; </description>

Your Truth Shared

Finola Howard

#124 — Funnels That Convert, Ads That Scale: Proven Steps to Business Growth with Melissa Litchfield

OCT 2, 202535 MIN
Your Truth Shared

#124 — Funnels That Convert, Ads That Scale: Proven Steps to Business Growth with Melissa Litchfield

OCT 2, 202535 MIN

Description

If you’ve ever felt stuck wondering when (or if) you should start running ads, this episode is your roadmap. Paid traffic can feel overwhelming—but the truth is, 95% of seven-figure businesses use ads to grow and sustain their results. Melissa Litchfield, Founder of Litchfield Media, breaks down how to confidently move beyond organic reach, design a funnel that actually converts, and reverse-engineer the math so your ad spend brings consistent returns. After listening, you’ll walk away knowing: How to design a funnel that nurtures, converts, and eliminates wasted ad spend. The real numbers behind ad campaigns (and how to calculate if ads will work for you). Where to start if you only have $200 a month—and when to scale bigger. Why ads aren’t a “dirty word” but a growth tool used by nearly every seven-figure business. Whether you’re running your first campaign or preparing to scale, this conversation will give you the clarity and confidence to invest in ads wisely. Episode Chapters [0:01] The Traffic Truth: Why Ads Fuel 7-Figure Growth Melissa shares why consistent traffic is the lifeblood of every seven-figure business. [2:12] From Agency to Accelerator: Melissa’s Entrepreneurial Journey How she built and reshaped her agency, and why “small but mighty” teams thrive. [6:28] Funnels as Foundation: What to Build Before You Run Ads Why a funnel is more than a landing page—and how it maps the entire customer journey. [10:42] Lead Magnets that Convert (and What’s Wasting Your Ad Spend) The difference between throwaway downloads and assets that attract ready-to-buy clients. [11:18] Anatomy of a Funnel: 5 Essential Steps to Move Leads to Sales Melissa breaks down landing pages, thank-you pages, email sequences, and nurture strategy. [15:46] The Fear Factor: Why Entrepreneurs Hesitate on Ads Overcoming the overwhelm of Ads Manager and building confidence to start small. [18:55] Where to Start: Budgeting $200 a Month for Ads How to grow reach and test conversions without blowing your budget. [23:28] Beyond Instagram: Using Ads to Amplify Your Content Practical micro-campaigns that drive podcast listens, blog traffic, and list growth. [24:53] The Math Behind Scaling: Reverse-Engineering Your Funnel Goals Step-by-step calculation of ad spend, registrants, conversions, and ROI. [29:13] The Hidden Truth: 95% of 7-Figure Businesses Run Ads Why successful entrepreneurs don’t always share their paid traffic strategies. [31:22] Done-With-You Support: Inside Melissa’s Traffic Support Accelerator How her live program helps business owners set up, optimize, and scale campaigns in real time. [34:26] Final Takeaway: Ads Don’t Have to Be Scary Melissa leaves you with a simple mindset shift to start running ads strategically.   Melissa’s Accessible Conversion Formula Let’s say you want 500 people registered for your next webinar: Registrants Goal → 500 people Cost per Registrant (CPR) → $8 500 × $8 = $4,000 ad spend Now work forward: Show-up Rate → Assume 20% attend live 500 × 20% = 100 live attendees Conversion Rate on Webinar → 4–5% typically enroll live 100 × 5% = 5 sales live Total Sales (including replays & follow-up emails) → Around 10 sales total from 500 registrants Revenue → If your program is $997 10 sales × $997 = $9,970 revenue ROI → Revenue ÷ Ad Spend $9,970 ÷ $4,000 = 2.5x Return on Ad Spend (ROAS) 👉 Takeaway: For every $1 you spend on ads, you can expect $2.50 back—once you know your numbers.    Resources and Links Connect with Melissa: Litchfield Media Check out Melissa's Traffic Support Accelerator HERE Connect with me: Finola Howard and discover how we can work together. If this episode resonated with you, the best way to support the show is simple:Subscribe, rate, and leave a quick review. It really helps more people discover Your Truth Shared.