Did you know that only a small fraction of SMEs actually achieve scalable success? In this episode, Finola sits down with Brendan McGurgan—chartered accountant, director, and CEO mentor—to dive into how adopting a purposeful mindset can propel your business to new heights. Question for you - have you ever analysed your inner voice? Is it your biggest supporter, or is it holding you back? In this discussion, Brendan delves into the power of mindset and the often-overlooked psychological barriers, like imposter syndrome and self-doubt, that even the most successful entrepreneurs face.

Brendan also explores the transformative role of self-awareness in leadership, discussing how it can unlock both personal and organisational potential. Brendan introduces his powerful scaling framework and encourages leaders to engage in introspection, seek feedback, and align personal growth with their company’s goals. This episode promises to inspire leaders from all walks of life to embrace their unique strengths, conquer their mental barriers, and scale their businesses successfully. So, buckle up to shift your mindset, embrace discomfort, and make intentional, growth-focused decisions that your future self will thank you for.

Key points throughout include:
- What does scaling with purpose look like?
- The power of psyche: How your inner dialogue can shape your scaling ambition
- The challenges of scaling and letting go in business
- Developing the 10 principles of scaling framework
- The Ripple Effect of Leadership: How a negative culture can affect your life beyond work
- Scaling support: Why finding the right community matters
- Why you can't scale a business without scaling yourself first
- The Power of Self-Awareness: Leaders Must Address Blind Spots to Inspire Teams
- Helping leaders find their own voice

“I found out that less than 1% of small and medium-sized enterprises ever achieve scale. The tone and content of your inner voice ultimately determines the quality of your life. We define 10 principles of scaling. Your psyche, your mindset, either empowers or disempowers your scaling trajectory.” – Brendan McGurgan.

Get connected with Brendan McGurgan:
https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ 
https://simplescaling.com/ 
https://simplescaling.com/insights/the-book/ 

Get connected with host Finola Howard:
https://www.finolahoward.com/ 
https://www.finolahoward.com/book 

https://www.linkedin.com/in/finolahoward/ 
https://www.instagram.com/thisisfinolahoward 
https://www.facebook.com/thisisfinolahoward 
https://www.youtube.com/c/howgreatmarketingworks 
https://www.twitter.com/FinolaHoward