UX Banter

In this episode, we’re joined by Bryan Dávila, Design Director at Hook Studios and a creative leader known for shaping award-winning digital experiences for global brands. With experience spanning top agencies and iconic organizations, including being one of the key designers at Apple, he brings a thoughtful perspective on design direction, branding, and creative leadership. He’s also deeply involved in industry juries and creative forums, where he continues to influence and mentor the design community. Discussion Point -  Take us through your journey from Ecuador to Silicon Valley and how you got to where you are today. 3:16 You started in print and physical design before moving to digital. How has that shaped the way you approach design compared to those who started natively in digital?  10:46 As a design leader, how do you guide your team through the constantly shifting landscape of AI and new tools?  14:15 Rapid fire round 16:14 Tell us about the Google Language Inclusion and Language Explorer projects and what drove you to work on them. 34:32 You have worked both in-house at Apple and at an agency working with Google. What is the key difference between those two worlds? 42:09 What advice would you give to someone who wants to get a job at a company like Apple? 49:23  Show notes -  Discipline counts double than talent. Talent might get you noticed early, but discipline is what compounds over time. Good design doesn't happen solo. Leading a design team is mostly about creating the right environment for smart and thoughtful work to come to life and thrive. The work I'm most proud of isn't just the work that wins awards. It's the work that actually helps someone understand, feel and act with less friction. Design used to be seen as decoration. Now it's infrastructure. It shapes how people learn, communicate and make decisions and that's a huge shift in responsibility. The medium has changed but the perception hasn't. Good design still starts with people, not platforms. It's not necessarily something that looks good, but something that truly impacts the world. That is what makes the work meaningful.  Bryan’s LinkedIn: https://www.linkedin.com/in/davilabryan/  Explore the Google Language Inclusion initiative: https://sites.research.google/languages/ 

In this episode, we are joined by Kevin Forister, Creative Director at Flywheel and a seasoned creative leader with deep experience across ideation, concept development, and team leadership. His work has earned multiple national awards and global recognition. Beyond client work, Kevin is passionate about mentoring creatives and shares practical insights through his book Breaking Into Art Direction and his YouTube channel, Open Door Creative.  Discussion Points  ~ How did your journey start, and what led you to become a Creative Director?  1:35 ~ What does the role of a Creative Director actually entail, and how do you manage a team of creatives? 5:16  ~ How do you balance working within brand guidelines while still pushing creative boundaries? 9:03  ~ How is AI changing the creative industry, and what is your take on the fear and imposter syndrome around it? 22:51 ~ Tell us about your YouTube channel, Open Door Creative, and what drove you to create it? 34:44  ~ Tell us about your book, Breaking Into Art Direction, and what can readers expect from it? 37:16   Show notes  ~ Design doesn’t exist only on screens or inside tools. It’s shaped by how much you pay attention to the world, the conversations you listen to, and the ideas you allow yourself to explore outside of your immediate work. ~ A lot of what I know didn’t come from formal training. It came from listening, observing, and staying curious about things that didn’t seem directly related to design at the time. ~ Leadership isn’t about having all the answers. It’s about creating space for better questions, better conversations, and letting people grow into their own strengths. ~ You never really stop learning in this field. We’re all still figuring things out, making assumptions, testing ideas, and adjusting as the world keeps changing. ~ Curiosity is one of the most underrated skills in design. The more curious you stay, the more perspectives you collect — and that always shows up in your work. ~ What excites me most is seeing people take what they’ve heard, make their own assumptions, and form their own point of view. That’s where real creative confidence begins.  Kevin’s LinkedIn: https://www.linkedin.com/in/kevinforister/ His YouTube Channel: https://www.youtube.com/@OpenDoorCreative  

In this episode, we are joined by Justin, a designer, author, and speaker who focuses deeply on the human side of design. Justin has spent years exploring how culture, values, and craft shape the way designers build products and teams, helping creatives think beyond tools and trends to create more meaningful work. He’s also the author of Creative Culture and In Fulfillment: The Designer’s Journey, where he shares reflections on growth, humility, and lifelong learning in design.  Discussion Points -  What was your journey from deciding to become a designer to building your own studio? 2:11 Has your perspective on agency work evolved over time, or is it what you originally envisioned? 5:28 How do you balance your day job with personal creative pursuits without feeling like you’re missing out on other opportunities? 14:53 How has your workflow evolved from traditional tools to today’s AI-driven design processes? 24:18 When choosing new projects, do you prefer working with specific types of clients or project sizes? 27:53 What advice would you give your younger self, and do you think it still holds true today? 30:06 Show notes - Designers need to think beyond tools and trends if they want to create work that truly matters. People are engaging with our experiences in real, imperfect environments, and that responsibility should guide how we design. Design is a profession, but for many of us, it’s also a passion and a calling. Early success can be dangerous if you’re not prepared for it. Ego can quietly hurt the work. Leveraging humility while still respecting your expertise is one of the most important lessons in a design career. Never stop learning. Never stop being a student of your craft—this advice will always be relevant.  Justin’s LinkedIn: https://www.linkedin.com/in/pseudoroom/  Company’s Website:  https://anomalibydesign.com His books, In Fulfillment: The Designer's Journey (https://in-fulfillment.com) and Creative Culture (https://the-culturebook.com)

In this episode, we’re joined by Feras Abdul Khayum, UX & Product Design Lead at Data D Solutions, who shares his journey from early startup work to leading UX in mission-critical U.S. healthcare insurance systems. The conversation dives deep into designing for trust, responsibility, and speed, especially when decisions can directly impact human lives.  Discussion Points: What’s your origin story—from your early life and education to becoming a design leader today? 2:09 You’re currently working in the insurance sector. Do you think this niche is receiving the attention and recognition it truly deserves? 7:22 Is this a double-edged challenge, serving end users while also enabling enterprise users to confidently make data-driven decisions? 10:43 Rapid fire round 13:00 What does it take to design AI solutions for healthcare in emergency situations, and what is your approach to it? 17:03 What advice would you give to your younger self or to the youth who want to follow in your footsteps? Anything they should watch out for? 29:01  Show notes:   In healthcare UX, you’re not designing for delight or engagement metrics — you’re designing for responsibility. Every decision has a real human impact, and that changes how seriously you approach the work. When systems influence life-critical decisions, trust isn’t built through visuals alone. It comes from clarity, transparency, and helping users understand why a decision was made. AI should never replace human accountability in healthcare. Its real value is in supporting faster, more informed decisions while keeping humans firmly in control. Speed in healthcare UX isn’t about moving fast for efficiency’s sake. It’s about reducing friction at moments where delays can affect outcomes and, sometimes, lives. Deep domain understanding is non-negotiable in complex systems. Without it, even the most beautiful interface can fail the people who depend on it. Ethical design becomes unavoidable when your work impacts real people. In healthcare, you don’t get the luxury of treating ethics as a secondary consideration.  Feras’s LinkedIn: https://www.linkedin.com/in/feras-ak-dezine-theuxguy/ 

In this episode, we’re joined by Michael Miller, Associate Creative Director at Level Studios, who brings over a decade of experience designing and scaling digital products across enterprise platforms. Michael leads multidisciplinary teams focused on UI strategy, design systems, and cross-functional collaboration. With a background spanning experiential design, marketing, and product design, he shares a grounded perspective on building systems that balance structure, creativity, and real business impact. Discussion Points  ~How did your journey into creative leadership begin? (1:39) ~Do your past experiences in marketing and creative projects influence the work you do today? (4:28) ~Why is understanding the business and domain critical for enterprise-level UX and product design? (6:26) ~Rapid fire round (9:35) ~Do UX designers often take on business analyst responsibilities, from understanding requirements to envisioning how solutions will be executed? (20:14) ~How is AI changing your role today, and where do you see it taking the future of design? (27:42) ~What advice would you give your younger self 10–15 years ago? (34:13) Show Notes  ~Design isn’t just about visuals—it’s about understanding people and what makes them engage. ~The real through line in my work has always been human connection, whether it’s the user or the client. ~Strong systems thinking and organization naturally translate into great product design. ~You don’t need to be the subject matter expert, but you need to understand how the business works. ~Good design comes from working closely with experts and understanding what actually works in the real world. ~Design systems aren’t about control; they’re about creating structures that allow things to grow. ~UX isn’t just about solving the problem given; it’s about understanding what the real problem is. Michael’s LinkedIn: https://www.linkedin.com/in/creationmod/