The Elevate Podcast
The Elevate Podcast

The Elevate Podcast

Patricia Nowakowski & Megan Heurich

Overview
Episodes

Details

Join Patricia Nowakowski every Monday to elevate your mindset & business! Patricia is a coach for salon owners as well as a commission salon owner, studio rental owner and founder of Opulent Beauty Pro. Patricia shares her two decades of experience in the beauty industry, packing each episode with practical advice that will take you from feeling overwhelmed to feeling empowered in your business!

Recent Episodes

181. This Episode Will Make You Think Differently About This TikTok Scandal
NOV 24, 2025
181. This Episode Will Make You Think Differently About This TikTok Scandal

Want the full episode + supporting PDFs? Join my podcast coaching program, The Elevate Insider: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout  

Or purchase the supporting guide alone here: https://www.opulentbeautypro.com/offers/oxncZYys/checkout 

 

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

12 Week Training Program: https://www.opulentbeautypro.com/training 

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free


Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

 

A recent TikTok video went viral showing a client explaining how she paid $4,000 for extensions at a popular salon and the internet had plenty to say about it. (Watch the video here: https://www.tiktok.com/@notfamous808/video/7571646678005058830?_r=1&_t=ZT-91YsTFZnAGd)

But the real conversation isn’t about the price. It’s about value.

If you’re ready to think differently about pricing, value, and marketing and start positioning your salon for the level of client you want to attract, this episode will challenge and inspire you to step into a higher standard.

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37 MIN
180. A Salon Owner and Stylist’s Guide to Maximizing Your Earning Potential
NOV 10, 2025
180. A Salon Owner and Stylist’s Guide to Maximizing Your Earning Potential

Want the full episode + supporting PDFs? Join my podcast coaching program, The Elevate Insider. Get your first month free by clicking here: https://www.opulentbeautypro.com/offers/mfWaCmoz?coupon_code=INSIDER

Or purchase the supporting guide alone here: https://www.opulentbeautypro.com/offers/BHoqD86D/checkout 

 

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

12 Week Training Program: https://www.opulentbeautypro.com/training 

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free


Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

 

Are you a salon owner or stylist looking to grow your income and make the most of your time behind the chair? In this episode, we break down practical strategies to maximize your earning potential. Whether it’s boosting service revenue, increasing retail sales, or optimizing your schedule.

I share actionable tips based on real salon experience, common mistakes to avoid, and the mindset shifts that can help you earn more without burning out. If you’re ready to take control of your income and make every appointment count, this episode is for you.

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23 MIN
179. How I Structure My Training Program (And Why It Works & Saves Me Money)
OCT 27, 2025
179. How I Structure My Training Program (And Why It Works & Saves Me Money)

To get a preview of my 12 Week Training Program, purchase it here https://www.opulentbeautypro.com/offers/qLbT6zSt/checkout or join The Elevate Insider to receive it for free https://www.opulentbeautypro.com/insider 

To purchase the entire 12 Week Training Program for only $199, visit https://www.opulentbeautypro.com/offers/GoqUSPim/checkout 

Hiring is a constant struggle for salon owners. We need stylists to work for us, but when new stylists just out of school that need a lot of training and support apply to work for us the overwhelm sets in.

Training is a lot of time, energy, effort, and money. But when you implement a training program in your salon, it doesn't have to be so stressful and expensive.

I offer new hires access to my 12 Week Training Program, which allows them to work on my 4 pillars of success: technical skills, client experience, mindset, and marketing/social media.

When stylists work on these 4 pillars, they become confident stylists that are ready to take clients.

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27 MIN
178. Luxury Isn't A Vibe, It's A Standard
OCT 13, 2025
178. Luxury Isn't A Vibe, It's A Standard

To get your supporting PDF, visit https://www.opulentbeautypro.com/offers/g2KCiLSt/checkout 

Many salon owners believe that luxury is about a beautiful space, high-end products, or fancy beverages. The truth? Luxury is a standard, not a vibe.

In this episode of Insider, we dive into what it truly takes to create a luxury salon experience. You’ll learn how to:

  • Anticipate client needs and deliver before it’s expected (like cleaning hairlines, informing about external disruptions, or offering thoughtful conveniences).

  • Provide an impeccable client experience every single time.

  • Deliver exceptional customer service with integrity and attention to detail.

  • Train your team to consistently deliver a high-end experience, ensuring every client leaves feeling valued.

We also break down lessons from the Ritz-Carlton and Disney on going above and beyond for clients, and how you can apply these standards in your salon immediately.

If you’re ready to elevate your salon beyond aesthetics and products, and make luxury a repeatable standard, this episode is for you.

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20 MIN
177. Listen To This Before You Switch Booking Systems
SEP 29, 2025
177. Listen To This Before You Switch Booking Systems

To purchase the supporting guide for this episode, visithttps://www.opulentbeautypro.com/offers/LR2MKcXp/checkout

Want the full episode + supporting PDFs? Join my podcast coaching program, The Elevate Insider. Get your first month free by clicking here: https://www.opulentbeautypro.com/offers/mfWaCmoz?coupon_code=INSIDER

To get the full episode + supporting guides, join The Elevate Insider! https://www.opulentbeautypro.com/insider 

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

12 Week Training Program: https://www.opulentbeautypro.com/training 

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free


Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

 

At the beginning of the year, I sent out a survey that completely opened my eyes. I received hundreds of responses, and most found our online booking confusing or difficult.

I immediately went into problem solving mode and spent hours researching which company to switch to. This year alone, I've used 3 booking systems and have tried 4 in total in my 14 years of business.

Throughout this process, I've had many realizations. The biggest one? No booking system is perfect.

Tune in to hear the pros and cons of the 4 systems I tried, and what you need to be mindful of if you're ready to make a switch!

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43 MIN