<p>Sweden's biggest news publisher Bonnier News has more than tripled profits in the past eight years and doubled revenue.</p><p>It now believes a subscription bundle, putting together all of its Swedish brands and harnessing AI to better personalise what users see, will be the way forward for continued revenue growth.</p><p>Bonnier News chief executive Anders Eriksson told Press Gazette UK editor Charlotte Tobitt about the business transformation he has overseen and the internal culture change needed to do so, why Nordic countries are ahead on subscriptions, and the thinking behind the bundle subscription strategy.</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

The Future of Media, Explained - from Press Gazette

New Statesman Media Group

Bonnier News CEO on power of bundles and personalisation

JUL 18, 202450 MIN
The Future of Media, Explained - from Press Gazette

Bonnier News CEO on power of bundles and personalisation

JUL 18, 202450 MIN

Description

<p>Sweden's biggest news publisher Bonnier News has more than tripled profits in the past eight years and doubled revenue.</p><p>It now believes a subscription bundle, putting together all of its Swedish brands and harnessing AI to better personalise what users see, will be the way forward for continued revenue growth.</p><p>Bonnier News chief executive Anders Eriksson told Press Gazette UK editor Charlotte Tobitt about the business transformation he has overseen and the internal culture change needed to do so, why Nordic countries are ahead on subscriptions, and the thinking behind the bundle subscription strategy.</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>