How The Economist is attracting younger readers with cut-price daily app
MAR 13, 202423 MIN
How The Economist is attracting younger readers with cut-price daily app
MAR 13, 202423 MIN
Description
<p>Press Gazette editor-in-chief Dominic Ponsford discusses the latest UK magazine industry circulation figures with reporter Bron Maher.</p><br><p>They pick out the winners and losers from the latest crop of results and also hear from Economist executive vice president Nada Arnot about how the title's cut-price daily edition Expresso achieved lift-off in 2023. She also explained why she is bullish about The Economist's headline (print and digital) circulation figures returning to growth in this election year. </p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>