<p>Joe Giddens, `Director of Content &amp; Communications at CybSafe and former Detective at the Metropolitan Police&#39;s Cybercrime Unit, spoke to me about why marketers have to resonate on their customers&#39; frequency.</p> <p><br></p> <p>Topics we discussed included:</p> <ul> <li> Why your target audience has a frequency on which they resonate, so a marketer&#39;s mission is to find that frequency and resonate with them. </li> <li> The role of behavioural science in brand storytelling, and why assuming the rationality and logic of a customer&#39;s decisions may not always be the best approach. </li> <li> Why CybSafe&#39;s marketing department focuses on providing value to its community without expecting anything in return. </li> <li> How Monzo, BrewDog, Slack, MailChimp, and Basecamp are examples of brands that tell their story effectively, by putting people first. </li> <li> The importance of &#39;killing your darlings&#39; and using data to prove which campaigns are effective, iterating on the most successful strategies. </li> <li> Why generative AI can&#39;t yet replace the creativity, humour, and empathy of a human copywriter.</li> </ul> <p><br></p> <p>Attribution:</p> <p>Music used under Creative Commons license: Covert Affair by Kevin MacLeod</p> <p>Link: <a href="https://incompetech.filmmusic.io/song/3558-covert-affair">⁠https://incompetech.filmmusic.io/song/3558-covert-affair ⁠</a></p> <p>License: <a href="https://filmmusic.io/standard-license">⁠https://filmmusic.io/standard-license</a></p>

Wavelength

Resonance

Behavioural science and resonating on your customer's frequency with Joe Giddens, Director of Content & Communications at CybSafe

APR 26, 202340 MIN
Wavelength

Behavioural science and resonating on your customer's frequency with Joe Giddens, Director of Content & Communications at CybSafe

APR 26, 202340 MIN

Description

<p>Joe Giddens, `Director of Content &amp; Communications at CybSafe and former Detective at the Metropolitan Police&#39;s Cybercrime Unit, spoke to me about why marketers have to resonate on their customers&#39; frequency.</p> <p><br></p> <p>Topics we discussed included:</p> <ul> <li> Why your target audience has a frequency on which they resonate, so a marketer&#39;s mission is to find that frequency and resonate with them. </li> <li> The role of behavioural science in brand storytelling, and why assuming the rationality and logic of a customer&#39;s decisions may not always be the best approach. </li> <li> Why CybSafe&#39;s marketing department focuses on providing value to its community without expecting anything in return. </li> <li> How Monzo, BrewDog, Slack, MailChimp, and Basecamp are examples of brands that tell their story effectively, by putting people first. </li> <li> The importance of &#39;killing your darlings&#39; and using data to prove which campaigns are effective, iterating on the most successful strategies. </li> <li> Why generative AI can&#39;t yet replace the creativity, humour, and empathy of a human copywriter.</li> </ul> <p><br></p> <p>Attribution:</p> <p>Music used under Creative Commons license: Covert Affair by Kevin MacLeod</p> <p>Link: <a href="https://incompetech.filmmusic.io/song/3558-covert-affair">⁠https://incompetech.filmmusic.io/song/3558-covert-affair ⁠</a></p> <p>License: <a href="https://filmmusic.io/standard-license">⁠https://filmmusic.io/standard-license</a></p>