Have you claimed your Google Business Profile (previously Google My Business)? If not, you might be missing out on free visibility in your local area. As a photographer, that could mean fewer clients finding you.In this episode, I’m joined by Lydia Fine, local SEO expert and photographer, to walk us through the current landscape of Google Business Profiles, what’s changed, and exactly what you need to do to make yours work harder for you. Whether you run a studio, do in‑home shoots, or travel for sessions, this episode breaks down the window into local search that many creatives ignore.Find It Quickly00:27 - Meet Lydia Fine02:24 - Importance of Google Business Profiles for Local SEO04:01 - Verification and Privacy Concerns08:00 - Optimizing Your Google Business Profile12:55 - Leveraging Google Business Profile Services17:29 - SEO Strategies and Google Business Profiles20:22 - The Importance of Google My Business21:27 - Adding Photos and Videos to Your Profile24:12 - Managing Reviews and Updating Content25:26 - Exploring Bing Places and SEO Strategies27:16 - Asking for Reviews: Best Practices31:07 - Prominence and Local SEO TipsMentioned in this EpisodeGoogle Business ProfileConnect with LydiaWebsite: apolloandivy.comGrab the Guide: apolloandivy.com/quickfixInstagram: instagram.com/lydia_apolloandivy