Level Up Your Brand

Send us a text Declan Edwards is widely known as that happiness guy and as a thought leader in the space of positive psychology, employee experience, and personal development. As the founder of BU Happiness College, a social enterprise dedicated to helping individuals and organisations build the skills of happiness, Declan has built a strong personal brand by standing at the intersection of science, storytelling, and social impact. With a Master’s degree in Applied Positive Psychology and a b...

Send us a text Kerri-Ann Hooper on Building Smarter: Contracts, Cash Flow & Calling BS on Industry Norms This episode is for anyone who's ever looked at a building contract and thought: Wait, where did that charge come from? I’m joined by Kerri-Ann Hooper — straight-talker, industry shaker, and founder of a building company doing things differently. We get into: The sneaky stuff hidden in building contracts (and how to spot it)Why COVID didn’t just shake up timelines — it reshaped trustWh...

Send us a text In this conversation, Martin Sully addresses the question of how to maintain a unified brand identity and consistent message for a two-sided marketplace with two target markets. He suggests creating personas for each target market and gathering information about their demographics, interests, and problems. By integrating this information with the brand values and message, it is possible to create content that resonates with both target markets. The key is to use language that i...

Send us a text Brand guidelines are the most important document for a business, as they control and maintain consistency in branding. They can go deep and include strategy, tone of voice, and messaging. Even small businesses should have brand guidelines to guide their brand identity. Not having brand guidelines can lead to issues like inconsistent colors and messaging. Brand guidelines help document and communicate shifts in target markets and prevent confusion. While it's not necessary to ou...

Send us a text In this episode, Martin Sully discusses how to maintain a brand's tone of voice. He explains the difference between brand voice and tone of voice, and emphasizes the importance of aligning the brand voice with the company's mission, values, and target audience. Martin also suggests creating a written style guide to maintain consistency in communication. He advises auditing past content to ensure it aligns with the brand's tone of voice and highlights the significance of authent...